7 Steps for an Effective Social Media Marketing Plan
What is your business social media marketing strategy? Do you have a hard time formulating a social media brand strategy? The majority of businesses understand the power of social media, but most cannot put together successful social media marketing strategies. Creating an effective social media marketing strategy can seem like an overwhelming task. It is still crucial to have a solid plan to guide your work since this will simplify your life. This article will help you create a striking social media marketing plan.
Step 1: Understanding Your Customers’ Decision-Making Process
Understanding how your customers make decisions is key to developing an effective social media marketing campaign. It’s about understanding their thought process when choosing your product or service and knowing who your customers are.
Take their perspective into account when doing so. When others hear about you, how are they feeling? When they learn more, what’s the first thing that comes to mind? How do they want to know the answers to their questions, and how do they go about getting them? The final question you should ask them before you decide to buy is, what is the last thing they want to know? The buyer persona includes all of this information.
There will be different thought processes for each demographic group you serve, and hence you should develop buyer personas for each group.
Developing quality content first will ensure that you can provide them with the proper information they need. As a result, your company will become more credible and more trustworthy. Content marketing will help you achieve both!
Step 2: Determine which social media networks are most suitable for your business
The number of social networks is growing, but you don’t have to use all of them. Consider focusing on the platforms your target customers are using to research before making a purchasing decision. Listed below are some of the most popular sites and who uses them.
- More than 1.86 billion people use Facebook each month, making it the most popular site. According to Pew Research Center, 68 percent of online U.S. adults use Facebook. Additionally, 83 percent more women (83%) than men (75%) use the site.
- The second most popular social media platform is YouTube, which has 167.4 billion unique users per month, out of which 94% are men between 18 and 24 years old.
- The fastest growing social media platform is Instagram, currently with 600 million monthly users. Pew’s study shows that almost 40 percent of online women use Instagram, compared with 26 percent of online men.
- The platform is used by 381 million users every day, most of which are on mobile devices.
- The business networking platform LinkedIn boasts 106 million monthly users and remains popular, particularly among recent college graduates and wealthy households.
According to the Pew Research Center graph, most social media users use a platform at least once a day, and some use it multiple times a day. Therefore, if your buyer persona is a professional woman in her mid-40s, you should use Facebook rather than YouTube. YouTube ranks high in your buyer persona if he is a 24-year-old male college graduate. LinkedIn is a good option in either situation. It is discussed further in The Social Media services article about creating a social media marketing content plan.
Step 3: Determine Your Goals And Performance Indicators
It is possible to develop a social media marketing plan based on these objectives. Companies use social media for three primary reasons:
- Awareness of your brand
- leads to website traffic
- leading to sales
While some of these goals might seem obvious, it’s worth considering using them since some social media platforms are better suited to some objectives than others. What works best for your company depends on its type and buyer personas, and it may take a little time to figure out what will work. After deciding on your goals, you can choose which performance indicators will help you measure your progress. It is impossible to know whether your efforts are paying off until you measure them.
Step 4: Identify Engaging Content And Curate It
The real money on the Internet will come by content. – Bill Gates
Unfortunately, many businesses skip straight to this step. After reading this article, you should realize that there are several steps you must take before you begin creating and curating engaging social media content. Posting to social media is the fun part. Social media brand strategy depends on your knowledge of who your ideal customer is. You should find it easy to create and curate content armed with this information. Let me give you a few examples of content you can develop:
- video clips
- Featured Posts
- Press Releases
- Electronic Books
The list of content ideas is endless but keep in mind to target forms of content that align with your mission statement and industry expertise. Social media thrive on content, so you must prioritize creating high-quality, engaging content.
Step 5: Plan Blog Posts Using Titles
You should have a draft title for your blog before choosing topics. Planning your posting schedule will be easier with a draft title. The title must be informative, but it must also be interesting. Try to avoid using clever titles solely to generate clicks. Content marketing is about building trust and establishing credibility, while clickbait does the complete opposite.
You can then create a schedule that details when you’ll publish each draft title on each social media platform. In addition to how much content you create and share, you will also need to consider how often you post. Consistency is the key. Your audience will understand your schedule if you stick to your target dates.
Check all your posts before publishing them to ensure that they have a logical beginning, middle, and end and live up to their titles.
Step 6: Manage Your Social Media Accounts With A Tool
“We live in a time when ordinary people can accomplish amazing things with the right tools.
The secret of most marketers is that they use tools to boost their productivity. So it’s not exactly a secret, but marketers would suffer without tools (and many do even without tools). You can scale your social media efforts effortlessly with effective social media marketing for the small business tool at your disposal.
Scheduling posts in advance is one of the main advantages of social media management tools. You might have created a content calendar. Your social media calendar should align with your scheduled posts.
Step 7: Analyze, Optimize, Track
The data will confess to anything if you torture it long enough.” – Ronald Coase.
Social media marketing success may begin with this step. Trial and error are a necessary part of social media brand strategy. Even though tracking your results and analyzing the data may seem basic, optimizing them afterward is crucial.
After analyzing your marketing efforts, you should reevaluate each step. Don’t let your intuition guide you. Consider doubling down on Facebook or Twitter if it tells you that’s your best channel. There is no such thing as a set social media marketing strategy. You have to change it as needed. As your business and audience continue to grow, it is crucial to ensure your marketing strategy remains effective.
Developing a social media plan for your business shouldn’t be tiresome. It can help you create a social media marketing plan to help you stay on top of your competitors. Statista estimates that there were 1.96 billion social media users globally in 2018. Estimates suggest that number will increase to 2.5 billion in 2020. It makes you wonder, how are you attempting to stand out from the crowd? Making a social media plan can help you develop relationships. You can build trust with your target audience and improve your business.
Lauren Haley is a content marketing specialist at Texas Business Analytics. Lauren is a content critic who helps businesses make sense of their online marketing. She specializes in SEO copywriting and has a craving for more creativity, less stress, and more time with her family.