PPC campaigns can be a terrific way to jumpstart your website traffic, but only if they are properly configured and monitored. If your campaign isn’t generating the results you hoped for, don’t despair! There are a few common issues that can be addressed fairly easily to improve your campaign performance.
If your PPC campaign isn’t working, the first step is to diagnose the problem. There are many potential reasons your campaign might not be performing well. Maybe you are targeting the wrong keywords, or your ads aren’t appealing to your audience. Maybe you’re not bidding high enough, or your website isn’t optimized for conversions. Once you’ve identified the problem, you can start making changes to improve your campaign. Try targeting different keywords, creating more appealing ads, increasing your bid prices, and optimizing your website for conversions.
In this blog post, we will outline four tips to help you optimize your PPC campaign and start seeing better results.
1. Audit your account and make changes based on the results
There are several ways to audit your PPC account to determine where you might have gone wrong. One of the most common ways is by using a PPC account audit tool. You can use a PPC audit tool to check the efficiency of your keywords, ads, and landing page. The audit tool will check the quality of your ads and make suggestions based on the quality score of your ads. You can also use a PPC keyword tool to estimate how many visitors are focusing on particular keywords for your search ads. You can further drill down and check how many of those visitors are clicking on your ad and how many you are getting from natural search.
2. Set realistic goals for your campaign and track your progress
When setting goals for your PPC campaign, you must create realistic and achievable goals. This can help you to track your progress, and see whether or not you need to make any changes to your campaign. The goals set should be in terms of clicks, conversions, and sales.
The objective of a PPC campaign is to get a visitor to your website and convert them into the sale. So, besides traffic, you should focus on Click-through rates and conversion rates. For example, you are getting 100 unique visitors per day and 5% of them are converting to your offer, so you will have five sales every day. From these five sales, you will be able to calculate your average sale price. Now you should set your campaign goal based on the average sale price.
3. Make use of the available tools and features offered by your PPC platform
PPC campaigns can be enhanced with the use of several tools and features that are available on the PPC platform. Some of these features include Quality Score, Keyword Suggestion, Search Query Report Tool, and Auction Insights.
Of all the features, demographic targeting and remarketing have yielded better results for most PPC ad campaigns.
(1) Demographic targeting: Use demographic data and retarget the visitors of your site, who have shown interest in your products.
(2) Remarketing: Remarketing your ads to people who have already interacted with your brand. A remarketing feature is available on Twitter.
4. Optimize your ads and landing pages for better results
There are several best practices you can follow to help optimize your PPC ad campaigns and landing pages.
- Make sure your ads are relevant to your landing pages.
- Use the same keywords in your ads and landing pages.
- Make sure your landing pages are fast and easy to navigate.
- Use clear and concise copy on your landing pages.
- Use images and videos on your landing pages.
- A/B test your landing pages to find the best combination of elements.
The success of your PPC ad campaign largely depends on how well you optimize your ads and landing pages. By optimizing your ads, you can improve click-through rates (CTRs) and conversion rates (CRs), and ultimately get better results from your campaign. Landing page optimization is also essential for getting the most out of your PPC campaign. Optimizing the landing pages improves conversion rates and reduces costs.
Are you having trouble fixing your PPC campaign? Do you feel like you’re putting in a lot of work but not seeing the results you expect? We can help. Contact us today and we’ll give you help you fix your campaign with a PPC specialist.