Restaurant Social Media Marketing
Everything You Need to Know, The In(n) & Out
There are many restaurant marketing ideas and trends revolving out there. We can see a good deal of eBooks and PDFs are available for restaurant owners like you to make your restaurant marketing ideas more delicious.
However, the concern is that some restaurant marketing strategies are kept under wraps. Somehow, they just work hard to develop restaurant marketing strategies with some secret sauce, but how about the one with cheese on top?
Yes, we’re talking about Restaurant Social Media Marketing. A great platform and strategy for Restaurants to fill dine-in.
What is Restaurant Social Media Marketing?
Restaurant Social Media Marketing refers to the use of Social Media platforms to promote and advertise restaurants, increase customer engagement, and ultimately drive sales. With the rise of Social Media, many restaurants have recognized the potential of these platforms to reach a wider audience and build brand awareness.
Restaurant Social Media Marketing can involve a variety of tactics, including creating and sharing content such as food photos and videos, customer reviews, promotions, and events. Social Media platforms such as Facebook, Instagram, Twitter, and TikTok are popular choices for Restaurant Marketing to attract customers, as they allow restaurants to connect with their target audience more personally and engagingly.
Why Social Media Marketing Over Other Methods for Restaurants?
Obviously, there are many ways and methods to promote restaurants to attract customers, but why Social Media Marketing? It is because Restaurant Social Media Marketing covers all your marketing efforts and objectives like bringing awareness among customers, letting them know about your offering, where your restaurant is and what’s special… No need to leverage each platform to achieve this. However, it’s time to speak statistics.
More than 88% of Customers trust online reviews much more than personal recommendations.
About 72% of Customers prefer Facebook to make restaurant decisions based on images and comments that were shared.
According to survey, about 71% of Customers getting a quick brand response on Social Media are more likely to recommend the same brand with others.
Moreover, competition is another major reason why restaurants should consider Social Media Marketing and Digital Marketing. Standing alone in the competition rather than standing in first is much better, right? That’s what our Restaurant Social Media Marketing Company does! Simply connect your Brand with People.
Social Media Marketing Tips – Restaurant Social Media Marketing Strategy
Top 6 Steps for Restaurant Marketing Ideas and Trends
Initially, we want to clarify one thing for you. Restaurant Social Media Marketing ideas are both cost-effective and fruitful. Based on the strategy and the Restaurant Marketing Agency, you can enjoy the results as a slice of the pie.
To make those two-slices of pie more fruitful – To develop an excellent and result-driven Restaurant Social Media Marketing Strategy and find the best Restaurant Marketing Agency, we offer the two here at once…
In this blog, you can find the Best Restaurant Social Media Marketing Strategy from the Best Restaurant Marketing Agency, Texas Business Analytics. Enjoy reading!
Fill Your Space on All Relevant Platforms
It’s the best and most advisable thing in the Restaurant Marketing Strategy, because 49% of people in the US use Facebook to search for local restaurants. Instagram is the top Social Media platform for engagement. Google Business Profile, previously called Google My Business, can help boost your restaurant’s presence through local SEO.
Each Social Media platform has different benefits, so it’s recommended to be on all of them in your restaurant marketing ideas and trends.
All those profiles should also be fully filled out, with photos (and multiple locations, if your restaurant has them) and other information. One crucial consideration when you complete your Social Media Accounts is to change each profile’s URL to include the name of your restaurant. By doing so, your Social Media will appear in searches for your restaurant.
Master Your Restaurant’s Photos & Videos
Yes, photos and videos are the first starters people always wish to eat with their eyes. Since people love to eat with their eyes, if something doesn’t look appealing, they don’t prefer your restaurant. Considering good photos and videos in your Restaurant Social Media Marketing Strategy can attract more customers.
You don’t have to change the look of your restaurant entirely, but you do need to incorporate the requirement for powerful, branded imagery into your Social Media approach. Using premium photos and videos together with something distinctive for your company, can help you stand out and draw in new customers.
No idea about the content to create a unique perspective? Here’s some content ideas:
Create shorts of making a dish in ASMR.
Film how your chef cooks your popular dish.
Organize a Social Media takeover with an Influencer.
Post your customers’ reviews. Video testimonials are excellent.
Include your brand’s colors and unique details.
Create a Brand Voice
Creating a brand voice is crucial for a Restaurant’s Social Media presence to be successful. You’ll utilize this voice for all of your Social Media posts, and this is the best restaurant advertising ideas in 2023.
Your Social Media postings should have a similar tone to help build brand awareness or help your business stand out and become more recognizable online. Your restaurant’s web presence plays a significant role in your overall branding and restaurant marketing ideas and trends.
This can be humorous and tongue-in-cheek (imagine Wendy’s and Taco Bell on Twitter), or it can be direct. The kind of restaurant you own or run, as well as the atmosphere within, might have an impact. While a white tablecloth, a fine-dining restaurant, might want to keep things serious, straightforward, and educational online, a casual, family-friendly establishment can have fun with its Social Media presence.
Use Related Food Hashtags in Your Post
Hashtags assist in increasing the visibility of your material on Social Media. Recall what we said about the competition of restaurants you have to compete with.
This is due to the fact that hashtags make your content available to users who otherwise would not see it. Users can browse hashtags on Twitter, Facebook, and Instagram, so if you’re not using them in your content, you might be missing out.
This is particularly true on Instagram, where users can follow hashtags, which means that your amazing photos might appear in their feed even if they aren’t following you.
It doesn’t take long to put this into practice, either. You won’t go wrong if you stick to these rules:
- Up to 11 hashtags in Instagram posts (preferably in the comments section)
- 1-2 hashtags in your tweets
- 1-2 hashtags in Facebook posts
Boost Your Facebook Posts to Local People
It’s difficult to expand organically, and it’s difficult to draw customers to your business with a single Instagram post. Additionally, it might take some time for your Social Media strategy to be successful, because of platforms like Facebook’s “pay to play” ethos.
So, why not challenge them to a match if you can’t wait that long?
We previously talked about how businesses might target local customers using Social Media and begin running Facebook ads for just a few bucks per day.
Let’s say you have the resources (and desire) to combine the two. In that situation, you might use the social material you’ve already developed to target individuals in your neighborhood and boost your Facebook postings, which is a terrific approach to increase the benefits you get from a single piece of content.
Be Consistent & Iterate
The next step in the Restaurant Marketing ideas and trends is simple: Keep posting, please! Your customers will appreciate regular updates from your restaurant, and as Social Media algorithms take regular posting into account, it may increase the number of people who see your posts.
Watch how many visitors engage with your posts, for example, and see if you can spot any trends that reveal the types of posts that get the most engagement as you experiment with various post types and publishing platforms. To increase followers and engagement, keep improving your Social Media Marketing Plan.
Answers for Your Questions – What, Which, When for Your Restaurants
Hope you can get valuable and best restaurant advertising ideas to attract customers. Still, if you need more strategies besides Restaurant Social Media Marketing, check out for additional Restaurant Marketing ideas and trends in 2023.
For now, we’ve crossed result-driven Restaurant Social Media Marketing Strategies; of course, you’re filled with some real questions to make these strategies work. Time to answer those questions.
Which Social Media Platform is Best for My Restaurant?
Choosing the right Social Media platform is not easy, yet finding the ideal platform and marketing trends to attract customers is important. To find the appropriate platform, consider these following steps and try to answer them.
Where does your targeted audience spend time: Not all of your audience need to use the same platform. Find where they spend time.
Which channel is aligned with your brand: If your restaurant is upscale, Facebook, Instagram, and Pinterest should be at the top of your list. You might want to use Twitter more frequently, if it supports social concerns. Finally, TikTok should be your go-to channel, if you love experimenting and starting new trends.
When is the right time to post: Yes, for best engagements, you should consider the time and follow the same to post on Social Media platforms. For Instagram we created a perfect schedule for you. Check out the best time for Instagram.
Restaurant Social Media Marketing, advertising ideas, and trends aren’t an easy nut to crack. However, it isn’t hard, unless you reach and impress your customers. So, follow our result-driven Restaurant Social Media Marketing Strategy from our reputed Restaurant Marketing Agency.
If you feel exhausted from following the steps or finding it hard to study your targeted audience, our Restaurant Social Media Company can help you out with this to reach and attract customers by building a solid Restaurant Marketing Strategy for 2023. Get your Free Proposal from Texas Business Analytics, to understand your current stand. Don’t hesitate to contact us.
Lauren Haley is a content marketing specialist at Texas Business Analytics. Lauren is a content critic who helps businesses make sense of their online marketing. She specializes in SEO copywriting and has a craving for more creativity, less stress, and more time with her family.