It’s been really a tough time for brands to reach their audience. Competitive digital space and supplemental traffic made it a catastrophe. Even in 2023, some businesses are still on the fence about choosing PPC advertising services in their marketing arsenal. While we look into it for a reason, there will be a cluster of questions, and probably the most common ones are; Is PPC advertising really effective? And what is the purpose of PPC marketing?
It’s been really a tough time for brands to reach their audience. Competitive digital space and supplemental traffic made it a catastrophe. Even in 2023, some businesses are still on the fence about choosing PPC advertising services in their marketing arsenal. While we look into it for a reason, there will be a cluster of questions, and probably the most common ones are; Is PPC advertising really effective? And what is the purpose of PPC marketing?
PPC, which stands for Pay-per-Click, is an online advertising model where brands run advertisements on a platform Google Ads known as Google AdWords. PPC is one of the digital marketing channels that businesses use to drive traffic and conversion from search engines to the website by paying a fee when someone clicks the ads.
PPC is considered an excellent option for brands who want control of their performance and marketing dollars. The most popular PPC advertising platforms are Google Ads, Microsoft Ads (Bing Ads), and Facebook Ads. However, based on the number of options and volume of searches, Google Ads is the most valuable among PPC campaigns.
The objective of the PPC can vary based on the campaign type. Generally, the PPC is used for all forms of goals, such as lead generation, sales growth, and brand recognition (brand awareness). Making business at the top of the search results is the most significant advantage of paid advertising. Multiple surveys suggest that many searchers could not find the difference between organic and paid results. Also, PPC visitors are 50% more likely to convert than organic visitors. PPC is the quickest and the easiest way to hit the top as well as leads if you have enough investment.
So, what types of PPC ad campaigns can you run for your business? Here we listed the most common and effective PPC ad types that you can use to reach customers through PPC advertising services.
The most common ad you’ll often see in the search results. Search ads appear on the top and bottom of the search results. Search ad campaigns are compatible with attracting new leads.
These ads are another kind of PPC ad featuring your business on Google’s partner websites. With the perfect PPC campaign management services, You can create compelling images to reach customers interested in your product or service with display ads. Display ads are the best choice to improve brand recognition.
Another significant and most effective PPC ads are social ads. These ads generally appear in the Feeds of all social media platforms to create a great engagement by connecting with social media users.
One of the types of PPC ad campaigns you can use to reengage your audience. Remarketing ads bring in more conversion if your brand has an engagement. Many consumers visit your website but won’t convert. In that case, you can remarket your brand with a certain remarketing PPC marketing services to the set of people who are all interested and help to choose your business over the competition.
Here we’re crossed with what PPC advertising is, its actual purpose, and the types of campaigns. Still, we don’t get clear about how PPC campaign management services or PPC ads work and how to create them. Before that, there is another crucial one to determine which ad type will work for your business.
Over 40,000 searches are conducted every second on Google. Yes, it’s more complicated than you think to place your website at the top of the search engines as well as to reach the audience. To surpass the competition, PPC marketing strategies are the most powerful and even cost-effective because pay per click enables you to have total control over your budget, targeting and ad placements.
In SEO and content marketing, constant change and update in search engine algorithms make the goal more challenging to achieve. The changes in the algorithms are sporadic but it does not have a complete effect on PPC. Based on the previous campaign reports, digital marketers can predict future campaign performance.
One of the major benefits of PPC advertising is that it’s easier and more accessible to measure and track results. You can simply use the Google Ads tool combined with Google Analytics to acquire accurate performance details, impressions, clicks and conversions. Stats are available to know the campaign performance, what kind of traffic, and results derived for the budget. With the precise report and stat, you can manage your budget on the non-performing keywords and location to optimize accordingly.
Everything can be measured, improved, and derived in PPC advertising. Unlike other advertising options, Google Ads’ report and stat make the performance easily measured. There is no way to lose your marketing dollars unless you have the current insights on your campaigns. Moreover, unlike traditional marketing methods, PPC advertising has a positive ROI (return on investment). For instance, on average, at our PPC campaign management services, we make our clients $4 for every $1 spent with us. To show beyond doubt, PPC advertisement will bring in more positive ROI, and you never have to spend more than your returns.
PPC Works Well with Other Digital Marketing Channels
