Transforming Health and Wellness: A Medical Spa Digital Marketing Case Study

A REPUTED BRAND BELONGING TO MEDICAL SPA INDUSTRY WANTED TO INCREASE THEIR SALES

THE CHALLENGES

Social Presence on Multiple Platforms

Medical SPA Marketing is not an easy task without social media presence and dominance. That was sorely missed by the Brand.

Abundance of Competition

Without any Medical Spa Digital Marketing Strategies, the brand gets overwhelmed by the cluster of competition.

Failed to Utilize Multiple Channels

When it comes to Medical SPA brand visibility, there is no one-size-fits-all solution. Another challenge the brand has faced.

THE APPROACH

Our Medical Spa Digital Marketing Agency partnered with a cosmetic brand in the develop a comprehensive and integrated marketing campaign on various platforms that leveraged a variety of channels, including social media, email marketing, and influencer partnerships.

THE STRATEGY

An attractive short video commercial to run along the social media platforms to establish a presence in the online platform to increase brand awareness and sales. Our Medical Spa Marketing agency performed extensive market research industry benchmarking to gain an in-depth understanding of the client’s ideal audience and develop a strategic social media plan.

Key Accomplishments

0 %

Google Ads & Meta Ads

Increase in the first year after the marketing campaign was launched.

0 %

Social Media Targeting

Increase in brand awareness among the target audience.

0 %

Social Media Results

Increased social media following.

0 %

Brand Email Campaigns

Increase in the brand’s email subscribers.

The Outcomes

On Return on Investment

The Medical SPA brand acquires +78% Return-on-Investment (on ad spent) in the first month of the Social Media Campaign.

On Social Media

The follower counts on social media grew from 50 to 625 after two months of organic posts and social campaigns.

On Sessions

Through Social Media Campaigns, session booking is increased to 236%, which is a positive sign of promoting brand awareness on multiple social media channels.

On Revenue

Through our Medical Spa Digital Marketing strategies, the company’s return on ad spending (ROAS) month-over-month delivered an 83% increase in ROAS YoY.

Conclusion

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