The voyage of digital marketing tides changes day-to-day. With a million searches in search engines per hour, it’s challenging to position your brand among high-converting customers. But we are not looking at it that way. We are a PPC agency with a core marketing strategy to increase conversion rates.
Check your Website Audit
Develop brand awareness among the customers with our Ad copy tools.
Reduce your expenses and increase your conversion rate with our marketing strategies.
Convert a viewer into a customer with our dynamic ad copy content.
A Look at Our PPC Management Service process
Efficient campaigns need an effective strategy. Our expert team always stays up-to-date with the latest paid search trends to provide a superior PPC campaign management service. In addition, we assist businesses to reach their full potential with our unique PPC plans.
We place a high priority on understanding your customers and your business.
Get ready to carry your ad campaigns and PPC advertising to the next level with our tactical campaign plans. We optimize your keywords and landing page based on search engine optimization and manage keyword bids regularly.
Every click costs! Let's minimize costs & maximize the conversions together.
Impressive content engages people. We deliver creative ad content for ad campaigns for high conversion rates. Besides, we optimize your search engine quality score for more leads.
Create marketing campaigns that leverage your target audience with smart copywriting.
We Help You Find Customers for Your Business
Our PPC management agency offers search advertising for businesses to acquire high-quality leads.
We offer high-accuracy display advertising for businesses aiming to capture targeted customers.
Our PPC management service offers shopping ads to e-commerce businesses to acquire customers with clear buying intent.
Active your brand on social media through our social media advertising for your targeted customers.
We offer one of the best ways to reach high-converting customers to maximize your revenue with our brilliant PPC ads formats.
Local Services Ads
We have a local service provider to make your business visible on targeted demographics.
How Our PPC Marketing Agency Benefit Your Business
At Texas Business Analytics, we manage all advertising platforms and implement our high accuracy tactics to generate more leads to minimize your investments. In addition, we determine your PPC Search Engine Marketing goals and business metrics to establish campaign structure to reduce your investment and bring new visitors to website. The campaign also yields,
Specific desired CPA
Creative Ad copywriting
What is PPC Marketing?
PPC marketing is a digital advertising strategy that lets businesses advertise their products/services to people on different platforms. The main advantage of the PPC is that you need to pay only to the number of clicks the ad generates instead of paying a fixed price.
Does PPC Really Works?
Implementing the correct strategy is crucial to being successful with PPC marketing. PPC will be effective if you have an optimized landing page and ad copies, especially when you want a fast result and target a specific audience group.
A recent survey indicates that 75% of users believe ads make finding what they are looking for easier. Therefore, the ad campaign with a perfect strategy will generate more audience and conversion.
Do you want to implement an ideal plan for your PPC campaign? Let us do it for you. We’re ready to explain our unique plan for an effective campaign.
Why TBA for the Best PPC Management Services
TBA hand-craft each step of your campaign process. Our expert team can assist you in your ad campaign to drive more sales and revenue. We don’t simply write your ad copies for the campaign and disappear. We handle every step of your PPC process. Here are some of the reasons why TBA is best for your business.
We consider your goal ours’
As we previously mentioned, understanding you and your customers is our priority. We recognize your goals and consider them to provide the best service to ensure your campaign reaches above and beyond.
Our dedication towards your goals
We are customized to provide a best-in-class PPC management service for your business to manage each step. Our dedicated team is ready to craft an efficient plan for your ad campaigns to achieve more leads and maximum ROI for your business. In addition, our advanced keyword research and competitor analysis will lay a successful path to your business.
Our transparent ROI reporting
We analyze your ad campaign’s results to ensure the conversions and traffic rate. Aside from providing an analytical report, we ensure that landing pages, relevance keywords, and campaign testing are optimized.
Quality Score Optimization for Google Ads
Quality score is crucial to master in your PPC ad campaigns. Quality scores have a huge influence on the effectiveness of your paid campaigns and the cost. We enhance your quality score to the optimum through our innovative strategies.
What is Quality Score
Google measures the relevance, quality, and effectiveness of PPC ads and keywords to determine its quality score. Moreover, it is used to determine the Cost Per Click rate and maximum bid price for ad rank in the auction process. Some of the core factors determine your quality score, including
- Quality of the landing page and relevance
- Relevance of the ad text
- Relevance of keyword
- Google Ads account history.
How We Help You Optimize Quality Score
Our PPC agency will discover highly relevant keywords for your campaigns, including long-tail opportunities to contribute to your overall traffic.
We organize and split your keywords into groups that can be effectively tied to each campaign.
Optimizing landing page
We optimize the landing page content and connect with your ad group to provide a cohesive experience for the users to convert.
How PPC Marketing Works for Small Businesses
PPC marketing is the best way to boost your business. Acquiring a targeted audience is the primary strategy for businesses to succeed. However, it’s not only for large-scale businesses. Small companies can enhance their customers through PPC marketing. Therefore, it’s essential to know the benefits of PPC marketing for your business.
1. Expedient Results
Every business desire to have a faster result. The rapid rate at which PPC marketing brings results is one of the main advantages. Companies implementing this strategy will get immediate results for their endeavors.
2. Audience Targeting
You can control when and where your ad can appear. A Complete control on Ad posting will give your business a wide range of influence on target customers. For example, in PPC, you can only post an ad to relevant potential customers who search for a relevant keyword
3. Supports Business Goals
Setting a business goal is essential. Achieving them with a strategic plan is crucial. PPC allows you to expand your customer range with an awareness of your products/services and achieve your business goals quickly.
How PPC Works on Google Ads
Google Ad is an online advertising platform that lets businesses advertise their products on the search engine result page for more leads and traffic. When someone clicks on the ad you posted, you have to pay the CPC to Google. There are several types of Google Ads, including Search Ads, Display Ads, Local Ads, and Remarketing.
Search Ads campaign
Search Ads are the most common form of PPC marketing. These types of ads are displayed above or beside the result page. Search ads appear based on what the user searches. So, for example, if someone searches for products or services you offer, your ad will be on the top of the result page. However, you only have to pay when some click your ad through PPC.
Moreover, acquiring a top ad on the result page is not simple. It needs a proper plan of action and perfect tuning for effective results and maximum ROI. Don’t worry about that complex process. Contact us to discuss.
How can we help your business through Search Ads?
We have customized processes to provide a better service to the clients, even though the process is complex. Our expert team can handle the intensive process of search ads to carry your brand or service to the targeted audience. With our keen marketing strategies, we can able to provide you with the following.
- Deliver your brand or service with unobtrusiveness.
- More focus on customers’ intent
- Fast and efficient results.
Display Ads campaign
Display advertising is one of the effective ways to reach a high volume of customers. You can get more than 90 percent of online customers. Text ads and image-rich banners appear on the websites of Google’s partners. Display advertising targets the attention of online users and encourages them to take action.
How can we help your business through Display Ads
- Improve your brand awareness and visibility
- Retarget on interested customers
- Competition less ad campaign
Local advertising is an effective way for small businesses or a location-based targeted business. Gain more customers through local advertising.
How can we help your business through Local Ads
- More visits to your store
- Enhanced communication with customers
- Business awareness among local customers.
77 percent of businesses use remarketing as part of their advertising to double the revenue. Remarketing is an effective way to reach high-converting customers. You can remind your product or service to people who have already visited your website to visit back.
How can we help your business through Remarketing
- High CTR
- Bring your customer back
- Optimized Ad relevancy.
Frequently Asked Questions
This is the common question that user’s quest on search engines. The traffic coming from SEO is organic and free. You do not have any expenses on SEO if your website is well-optimized for search engines. Whereas the traffic coming from PPC is not free. You have to pay when the user clicks on your ad. Both SEO and PPC are part of Search Engine Marketing (SEM), part of overall internet market campaigns.
Both SEO and PPC are the digital marketing strategies used to improve your website’s traffic and leads. However, SEO is free and has long-term benefits. You could enhance your website traffic by optimizing your webpage content for search engines. Moreover, SEO is a time-consuming process, and you have to wait a long time for the results.
PPC marketing is one of the effective ways to improve your website traffic in a short period. Anyone with a budget and will can acquire traffic to their website. You can get a rapid result, and it is customizable. So, which one is better? This depends on your business goal and type. SEO is the affordable and time-consuming process to acquire traffic and leads for your website. On the other hand, PPC brings instant traffic to your website by bidding and spending on specific keywords. Let us have a discussion to determine which is better for your business. Contact us.
PPC advertising depends on a number of factors, including the competitiveness of the targeted keywords, your budget, and the quality of the ad campaign. PPC is an affordable form of online advertising and there is no budget limit.
Still, PPC seems scary to some businesses and the question always remains why PPC Ads? PPC advertising is a flexible online advertising method; you can control your budget limit and change whenever you want. You can reach your targeted customers directly and provide clear information about users’ intent through PPC ad campaigns. This is impossible for traditional digital marketing campaigns. Besides, with PPC ad campaigns, you can outrank your competitors easily and enhance your website’s SEO.