Ways to Improve Your Landing Page Conversion Rates
Landing pages differ from regular web pages. Their purpose is to boost the visitors to achieve a specific goal. The goals will vary with the product, industry, and stage in the consumer journey. Gaining a lot of website traffic through a websiteâs marketing landing pages doesnât deliver leads. In fact, good landing page conversion rates can be more annoying for marketers than poor landing page conversion rates, especially when itâs difficult to verify the root cause of their success. Most marketers get 10% or less conversion rates, while the typical landing page conversion rate is 26%, which is more than sufficient. Do you spend most of your time and energy elaborating on the design of a specific landing page? This can lead to your efforts being wasted. However, if you follow the top ten ways to improve landing-page conversion rates that Iâll share in this blog, you will totally understand how to increase the conversion rate.
What Is a Landing Page?
A landing page is a website page where users land and notice your brandâs products. However, itâs typically a standalone page in terms of marketing, which differs from other site pages, including your homepage. It performs a singular and more attentive purpose to lead the audience to a specific brandâs product or service and motivate them to take the preferred activity.
Landing Page Conversion Rate
Every user who visits the landing page will not take the action you desire. Many people will switch immediately, while others only read your content and then switch to another page. By achieving your landing page goal, you can learn how many users turn into qualified leads using landing page conversion rates. For example, a landing page was created for an email marketing campaign. The main goal is to convert users to purchase a product as effectively as possible. By tracking the landing page conversion rate, you have a quantitative measurement of how to increase the conversion rate with the needs and interests of users. This landing page analysis makes it simpler to improve landing page conversion and witness the effect of these alterations on the conversion rate.
Landing Page Optimization
Landing page optimization is defined as the method of enhancing the performance of different page elements and assuring that users who visit these targeted pages get your brandâs products or services the highest possible conversions. It is a subset of CRO (Conversion Rate Optimization) and contains methods like A/B Testing to lower customer acquisition costs and maximize ad spend value.
How are Landing Page Conversion Rates Calculated?
The landing page conversion rate is a critical yet easy metric. The number of users who took the desired action (converted) is divided by the number of users who visited your landing page, then multiplied by 100.
This simple calculation will specify the landing page conversion rates as a percentage, allowing you to understand which pages are high-converting landing pages and which are the flops. Most analytics platforms record this metric for you. Once you learn the results, you can do landing page optimization to increase landing page conversion rate.
What Is Good Landing Page Conversion Rate?
If you question this to 10 digital marketers, youâll get 10 different responses. The truth is that the answer is âit dependsâ, and it differs greatly based on your calls to action, plans, and product. Landing page conversion rates of more than 10 per cent are not heard of, though. The question is, how to increase conversion rate? Let’s see the ways to increase landing page conversion rates.
Ways to Improve Landing Page Conversion
Understanding your user lets you customize the page content for a precise target visitor in various ways, delivering favorable results for your customers and also for your business. Before starting landing page optimization, one of the most essential steps is to first evaluate your target audience. You must ask questions like who they are, what theyâre searching for mostly, and what emotional demands they require to fulfil when they come to your landing page.
Having answers to the above questions can help you design landing pages that coordinate with a pageâs visitors and inspire them to take relevant action. Applying these techniques by understanding your users lets you personalize content for an exact target user in many ways, delivering profitable results for your business and customers. Therefore, itâs essential that you take some time to evaluate your websiteâs current users. This data can assist you in driving successful, high-impact design for landing page optimizations.
One of the greatest strategies to accomplish this is to keep monitoring user behaviors, assessing the data from several relevant platforms, and analyzing competitors’ strategies. Use data from user feedback tools and customer-service surveys to increase landing page conversion.
2. Add Appealing Calls To Action (CTA)
Every website landing page you create must have any one specific goal for users, such as downloading an eBook, filling out a form, or making a purchase of products. A websiteâs landing pageâs design, visuals and copy should line up or consistently align with a single Call To Action (CTA).
A landing pageâs objective must be transparent. So, keep the landing page’s conversion rate totally free from incorporating a Call To Action that users can recognize instantly when visiting on a targeted landing page. Doing so improves the probability of your noticing a surge in modifications.
3. Landing Pages Must be Mobile-Friendly
Landing pages which are mobile-friendly improve landing page conversion rate by approximately 11.7%, which is more increased than that for desktop web pages. In today’s advanced digital world, mobile phone users spend more time accessing the web than personal desktop users do. Therefore, if you havenât done your landing page optimization for mobile users, many users will immediately switch to other pages. Mobile-friendly webpages can improve landing page conversion by approximately 11.7%, making you achieve your landing page’s ultimate goal.
4. Security and Safety of your Landing Pages
With the upcoming threats of data attacks and cyber-attacks, the safety of data has evolved into a notable priority for online businesses. If visitors to your landing pages are worried about using them, you wonât be able to turn forthcoming users into leads. Therefore, you must ensure your landing pageâs safety and security at every point.
You can attain greater security on your landing page by creating HTTPS (Hypertext Transfer Protocol Secure) pages with an SSL (Secure Sockets Layer) certificate. Hence, if you want complete data security from cyber threats, you should use well-known SSL certifications such as the DigiCert SSL Certificate or Santigo SSL Certificate. Executing an SSL certificate offers your visitors the trust and confidence to remain on your landing pages and guarantees youâll get the increased landing page conversion you want.
Display your keywords to match your actions on your webpage, like social proofs. So, including positive reviews and testimonials on your website landing page can help you improve your landing page conversion rate.
It would be best if you trust your users to get your customers to take favorable activities and increase landing page conversion rates. So, nothing would be better than including social proofs on your website landing page.
There will be users who donât know who you are, but randomly visiting your website landing page. Hence, theyâll probably be suspicious about your preferences even if you give them many perfect reasons to be your audience. They probably need social proof that reveal your actions match your words. So, incorporating testimonials and positive reviews into your website’s landing page optimization can help you improve landing page conversion rates.
6. Track Conversion Rates and Assess Data
The success of your landing page conversion rate depends greatly on your capacity to follow data about conversions and evaluate your landing pageâs performance. Considering this data effectively is necessary to improve landing page conversion rate performance and develop better results.
Observing landing page conversion rates allows you to stay beforehand of the competition, quickly assess what design changes could perform, and succeed. Moreover, paying attention to these elements can satisfy your business goals in the long run. When youâre executing targeted marketing campaigns, this data collected from landing page conversion rate can deliver insights that let you customize your landing pages to increase landing page conversions.
7. Landing Page Visual Optimization
An attractive, powerful image can take the spot of a thousand words. Similarly, using suitable perfect visuals can increase the landing page conversion rate. Including attractive photos, animated GIFs, or informational videos are fine examples of your landing page optimization by visuals. Yet, only in some possibilities can including visuals be the best choice to improve landing page conversion rates.
8. Reduce the Quantity of Words
Landing page conversion rates are typically lower with an increased word count. Most of the website visitors check rather than fully analyze the articles. Accordingly, landing page conversion rates with a high text count are normally lower. Consider these facts:
- In the sector of commercial services, landing pages with less than 100 words convert 50% more profitable than the pages with over 500 words.
- The usual response percentage for landing page conversion rate with less copy is 14 per cent, as opposed to 11 per cent for pages with too much copy.
Therefore, it is advisable to keep your text short and brief and include only the necessary information. So, consider your writing style as well. Use headings, subheadings, bullets, and spacing to break up lengthy paragraphs of text.
9. Create a Sense of Urgency
Salespersons hate it when customers switch shops to ponder about a possible purchase. Why? It is Because they are aware that the likelihood of users completing the transaction reduces rapidly once they leave. Several things can occur after a customer leaves a shop:
- The customer will start to wonder whether purchasing is a smart move
- The customer will find another item that satisfies their requirements better.
- The customer gets distracted by other options.
- The customer loses track of the product or service they were thinking about getting.
All of these can apply to your website landing page as well. There is much less chance that users will switch your webpage to others once they leave your website. To get users to benefit from your offers, you must make them take action immediately by creating a sense of urgency.
10. Keep your Landing Pages Straightforward
Avoid wordy explanations and sensory overload to reduce their impact to obtain the best results to improve landing page conversion rate.
When doing websiteâs landing page optimization to increase the landing page conversion rate, fewer options are enough. Therefore, you must create simple, concise, streamlined landing pages. If you avoid loading your landing pages with overpowering countless details, text, options and graphics, you can get your users to take action quickly and purchase your service or product. To increase landing page conversion rate, avoid wordy explanations and reduce their impact with sensory overload.
Smarter Thoughts to Improve Landing Page Conversion Rates
Landing page optimization is the quickest way to improve landing page conversion rate. Like other CRO (Conversion Rate Optimization) techniques, you can improve landing page conversion rates if you understand your target audienceâs needs. Follow the data-driven evaluation methods and experimentation to enhance your landing page conversion rates. Since landing pages are responsible for getting most of the new leads to your business, they demand the utmost attention. Consider the above-mentioned procedures, make the necessary changes to these lead generation pages of your website, and increase your conversion rates. For more tips to improve your landing page conversions, contact TBA today!
FAQs on Landing Page Optimization â
