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Category: PPC

Video Influence 95 Of Enterprise B2b Buyers In Conversions

Video Influence 95% of Enterprise B2B Buyers in Conversions

As we came across various marketing strategies and techniques, many still refresh and renovate themselves to sustain, like Search Engine Optimization. In that case, some of the strategies generate more results than those traditional methods. In that arsenal, especially when it comes to engaging and converting B2B customers, video is an effective tool.   

As per the survey results, 95% of B2B marketers stated that video plays a vital role in purchasing decisions. Beyond engagement, videos help customers better understand your products or services and build trust throughout the funnel stages.   

But what type of video should you create for better results? What types of videos venture at which stage of the marketing funnel and buyers’ journey? Let’s take a deep dive to understand how videos impact buying decisions. 

How Video Influence B2B Marketers make Decisions

As previously mentioned, videos are the best content format for creating brand awareness. B2B buyers turn to video to learn about the products or services they need and find solutions to their problems. Moreover, 87% of buyers want to see more videos from the brand.

The Attentive Problem  

While we concentrate on the benefits of video marketing and customers’ interest, it’s crucial to be attentive to problems that create significant challenges for marketers like you. ‘A battle for customer attention.’  

Because the internet has brought benefits that seem unbelievable, it also brings some cases of information overload. While considering the workplace 128.8 billion business emails are sent every day. In our personal life, we have got attached to 24 hours of social media, news and smart phones. At the same time a cluster of businesses are looking for their ideal customers. Hope you got the picture. Comparatively, on YouTube alone people watch billion hours of video each day.  

Why Video for Conversion Rate Optimization

Many people will say video marketing/advertising is the future. But this is not the case. Digital marketing tides can change depending on customer behavior and real-time activities. The video is right now. Despite the fact that nowadays people are more accessible with constant internet connections and the video watching percentage is rising at an astounding rate. It’s not about what people do; it’s about what they like to react to. In that case, grabbing the customers’ attention, video is the best way to achieve it.   

Need more convincing? Let’s see some of the statistics and study to see the light. In 2021, video traffic on the internet will be 82%. 48% of people find video is the best form of communication than standard text (only 15% prefer plain text). Including video and video testimonials on the landing page increases conversion by 80% and creates credibility for your product/service.  

How to use video to increase conversion on different stages of marketing funnel? 

Digital Ads

Digital ads are a great way to create brand awareness, and present targeted messaging. You may have previously done some digital marketing ads and campaigns if you’re in marketing. But did your ads let targeted customers know there’s a better way to do something? And does it reach beyond existing customers who are unaware of the problem? Or someone looking for a solution? Your ad campaign should achieve the above things to increase the conversion rate and quality prospects. Is it not? No issue, we have a rescue, Videos! Including videos in your ad campaign is an effective way to make your digital ads even better.   

According to Facebook, video ads have an average click through rate (CTR) of 1.84%. The highest CTR value in all format of digital ads. Also, they tend to grab attention compared with the static images.  

Webinars and Demos

Another exciting way to improve conversion rate is recorded webinars and demos; 73% of marketing and sales leaders consider webinars and demos to be one of the best ways to enhance the quality of leads. But how? According to the GoTo Webinar, the average time attendee spends on a webinar is nearly 61 minutes. If you’re looking for a customer’s attention, you’re an absolute 60 mins of attention to share your brand message by means of a webinar.   

Webinars are more engaging and work across all the stages of the buyers’ journey. Moreover, the webinar comes with plenty of information about your buyers. From the webinar attendee registration form, you can collect the lead data from your sales team to convert them into your customers. Besides, if you choose webinars, make sure to record them. Because it will increase the life of the content, and you can offer it as gated content and collect leads. Furthermore, you can use it to upload YouTube videos to create a chance for people who were unable to join the webinar. That creates more engagement. 

Landing Pages

Landing pages play a vital role in digital ads. And typically, best for those in the product aware funnel. Compared with the static images on the landing pages, product or service-based video can increase by 12% conversion rates.   

Pro tip: Include webinar signup, white paper download and eBooks downloads in the landing pages to increase your lead. Most importantly, video testimonials are another essential way to engage your customers. That will create credibility, back up the promise with evidence and trigger users to move on with your brand.   

Product Pages

Like landing pages, product pages are the essential medium to showcase your product or service’s best features. With the video, you can make even more sound! According to the Techsmith survey, the product page with unsounded video (Gifs) brings in 6% of conversion and 12% of revenue.   

People like to see a product or service in action. Adding the video allows you to make them explore more about your brand. It’s your turn to make out an effective way of marketing. Some steps may need a professional touch; creating a video that blends with your brand is more crucial. That’s where a digital marketing company like TBA assists you with. Create and present your marketing videos even more effectively with vivid visuals and content combined with users’ journeys.   

Video Influence 95 Of Enterprise B2b Buyers In Conversions

How to Fix a PPC Campaign That’s Not Working?

PPC campaigns can be a terrific way to jumpstart your website traffic, but only if they are properly configured and monitored. If your campaign isn’t generating the results you hoped for, don’t despair! There are a few common issues that can be addressed fairly easily to improve your campaign performance.

If your PPC campaign isn’t working, the first step is to diagnose the problem. There are many potential reasons your campaign might not be performing well. Maybe you are targeting the wrong keywords, or your ads aren’t appealing to your audience. Maybe you’re not bidding high enough, or your website isn’t optimized for conversions. Once you’ve identified the problem, you can start making changes to improve your campaign. Try targeting different keywords, creating more appealing ads, increasing your bid prices, and optimizing your website for conversions.

In this blog post, we will outline four tips to help you optimize your PPC campaign and start seeing better results.

1. Audit your account and make changes based on the results

There are several ways to audit your PPC account to determine where you might have gone wrong. One of the most common ways is by using a PPC account audit tool. You can use a PPC audit tool to check the efficiency of your keywords, ads, and landing page. The audit tool will check the quality of your ads and make suggestions based on the quality score of your ads. You can also use a PPC keyword tool to estimate how many visitors are focusing on particular keywords for your search ads. You can further drill down and check how many of those visitors are clicking on your ad and how many you are getting from natural search.

2. Set realistic goals for your campaign and track your progress

When setting goals for your PPC campaign, you must create realistic and achievable goals. This can help you to track your progress, and see whether or not you need to make any changes to your campaign. The goals set should be in terms of clicks, conversions, and sales.

The objective of a PPC campaign is to get a visitor to your website and convert them into the sale. So, besides traffic, you should focus on Click-through rates and conversion rates. For example, you are getting 100 unique visitors per day and 5% of them are converting to your offer, so you will have five sales every day. From these five sales, you will be able to calculate your average sale price. Now you should set your campaign goal based on the average sale price.

3. Make use of the available tools and features offered by your PPC platform

PPC campaigns can be enhanced with the use of several tools and features that are available on the PPC platform. Some of these features include Quality Score, Keyword Suggestion, Search Query Report Tool, and Auction Insights.

Of all the features, demographic targeting and remarketing have yielded better results for most PPC ad campaigns.

(1) Demographic targeting: Use demographic data and retarget the visitors of your site, who have shown interest in your products.

(2) Remarketing: Remarketing your ads to people who have already interacted with your brand. A remarketing feature is available on Twitter.

4. Optimize your ads and landing pages for better results

There are several best practices you can follow to help optimize your PPC ad campaigns and landing pages.

  1. Make sure your ads are relevant to your landing pages.
  2. Use the same keywords in your ads and landing pages.
  3. Make sure your landing pages are fast and easy to navigate.
  4. Use clear and concise copy on your landing pages.
  5. Use images and videos on your landing pages.
  6. A/B test your landing pages to find the best combination of elements.

The success of your PPC ad campaign largely depends on how well you optimize your ads and landing pages. By optimizing your ads, you can improve click-through rates (CTRs) and conversion rates (CRs), and ultimately get better results from your campaign. Landing page optimization is also essential for getting the most out of your PPC campaign. Optimizing the landing pages improves conversion rates and reduces costs.


Are you having trouble fixing your PPC campaign? Do you feel like you’re putting in a lot of work but not seeing the results you expect? We can help. Contact us today and we’ll give you help you fix your campaign with a PPC specialist.