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Category: SEO

Ways To Drive Local Business In Competitive Markets With Google Business Profile Listings And Location Pages

Ways to Drive Local Business in Competitive Markets With Google Business Profile Listings and Location Pages 

Would it not be intriguing if you appeared on the first page of the google search results when potential customers search for local businesses?  

As a small business owner, you’re always looking for ways to set your company apart from the pack and attract more customers. Despite being a competitive market, driving local business is not impossible. With the help of Google Business Profile ( GBP ) ( Earlier Google My Business ) and Location Pages, you can reach more people in your area and stand out from the competition.  

What is GBP?  

Small businesses can manage their online presence with Google My Business, a free online tool. You can create a Google My Business profile that includes your business name, address, website, and hours of operation. You can also add photos and videos and list your services and products.   

GBP also allows you to claim your business’s Google listing. A Google listing is a page that shows information about your business on Google Search and Maps. When someone searches for your business on Google, they may see your listing as one of the top results.   

Why use GBP? 

GBP can help you reach more people in your area and stand out from the competition. A few of the benefits include:  

1. Increased visibility on Google. Creating a business profile on GBP will appear in Google Maps and Google Search search results. GBP will help customers find your business when looking for local businesses online.   

2. Increased website traffic. GBP profiles include a link to your website. It will help drive traffic to your website, which can help increase sales.  

3. Better customer insights. You can track how many people view your business profile and click on your website link with GBP. This information can provide valuable insights into service types and products your customers want.   

How will location pages help you stand out from the rivals in Local SEO?

A location page is an integral part of local SEO. It helps you stand out from the rivals in your area and make your business more visible to the local customers.  

Here are some tips on how to create a location page for your business:   

1. Use unique and keyword-rich titles for your pages   

2. Describe your business in detail, and include keywords related to your business   

3. Add photos and videos of your business premises  

4. Make sure your contact information is accurate and easy to find   

5. Include a Google map showing your location  

6. Make use of keywords throughout your page content  

7. Add customer testimonials  

8. Use social media to promote your business   

9. Provide a valuable and engaging blog   

10. Use Google AdWords to target potential customers  

Here are the strategies to enhance your local business using Google Business Profile and location page.  

Profiles

Ensure that Google Business Profile is complete, accurate, captivating, and up-to-date with all the information about the business. Utilize all the options available in this section.  

Information updated in the business profile must be up-to-date with recent images and reviews.   

Add useful website links regarding the services and products in the profile. Updating the special occasions, changing the timings during festive seasons, and information regarding the holidays are vital for improving the customers’ trust and traffic.  

Google Posts

Google My Business Posts is a feature that allows businesses to share posts directly on their Google business profile. These posts can include photos, videos, and text and can be used to announce promotions, events, or new products.  

Businesses that use Google My Business Posts see a significant increase in website traffic. Some reports indicate a 500% increase. Posts also rank higher in Google search results than regular website pages.  

If you’re looking to drive more traffic to your website, consider using Google My Business Posts. It’s a great way to improve your local SEO and get your website in front of more people.  

Reviews

According to recent studies, businesses with a Google My Business listing that includes complete and accurate information, including customer reviews, tend to receive higher web traffic. When people search for a business on Google, they see the website link and its Google My Business profile, including customer reviews.  

Nowadays, people heavily rely on online reviews to make decisions. 88% of consumers trust online reviews as much as personal recommendations. That’s why businesses need to have a solid online presence, and one key element of this is a healthy Google My Business profile.  

One way to increase traffic to your Google My Business profile is by getting more online reviews. When customers leave positive reviews, your business’s credibility increases, and its local search ranking rises. As a result, it leads to more website traffic and potential customers.   

Quality Videos and Photos in Google Business Profile

Google My Business is a powerful tool for businesses to control how their business appears on Google. One of the most important aspects of Google My Business is the high-quality photos and videos you can upload. These media files can increase traffic to your profile and help customers learn more about your business.  

When you upload high-quality photos and videos, they will appear in Google search results and on Google Maps. Customers interested in your business will be able to see your photos and videos right on Google, and they may be more likely to visit your business if you have a strong visual presence.  

Location page Optimization

There are a few reasons that location pages can often outperform competitors in Google Business Profiles. The first reason is that Google prefers to show the most relevant information to users, and if a company has more detailed and comprehensive information on its location page, then that company is more likely to be shown in search results. Additionally, Google My Business allows businesses to create location pages for each of their stores, which can help to improve local SEO.  

Free Google Advertising

When your startup business wants to set out and make itself known on the web, there are a few options for digital marketing. You can have Google Ads run for you, but this will cost you a hefty amount. We recommend going the organic route and manually optimizing your website as well. You’ll have to wait however long it takes to get picked up by search engines – since it’s keyword-oriented and not just page-ranking based!   

The Google Business Profile provides all the information about a business, including its location, address, and services. Also included are information about products, discounts, and offers during the festival season. So it is a win-win situation for the small and medium businesses to outrank their competitors and reach the top position in local searches.  

According to Local SEO, the relevancy of your website depends on the number of links it receives from other websites. Diverse directories have proven to be an intelligent way to build links for local SEO. You can make your Google Business page the first place that you link to your website. 

How can TBA drive your business in local marketing? 

TBA ensures that your business profile is up-to-date, active, and enriched with the services and product description. We reduce your burden of updating the business profile regularly with local SEO-optimized content.  

Weekly GBP post

Hassles of searching for the designer, photographer, or content writer disappear when you work with us. We have an excellent team to take care of your weekly Google Business Profile Posts. Expect local SEO-optimized posts for your business.   

Google Business Profile Analytics and Metrics

GBP analysis and metrics will help you understand your ranking position in the search engine, ways to improve the ranking, and finally, the strategies to achieve the target.  

Discover opportunities to outrank

TBA audits and analysis reports find the gaps between the business and the local market. We carve every step with care to outstanding the competitors.  

Brand Reputation Management

Reviews play a significant role in customer decision-making, and TBA’s reputation management solutions help you monitor and grow your reputation by tracking and analyzing your Google reviews. You can direct customers to leave reviews and respond promptly from the dashboard.

Comprehensive content for Business profile

Creating engaging content for your Google Business Profile is the best strategy to increase traffic to your website.   

We write informative and keyword-rich descriptions of your business and products /services. Our talented team creates blog posts and articles about your industry and how your business is accelerating. Write informative and keyword-rich descriptions of your business and products/services. Create blog posts and articles about your industry and how your business is changing it. Finally, sharing customer success stories and case studies.   

Share customer success stories and case studies

Almost 90% of customers check your company’s reviews before making a purchase. So always keep a keen eye on the success stories and case studies and use them in your Google posts and increase brand or product awareness locally.

Host video tours of your business and products/services.

Videos are the most engaging piece of content for everyone. Never miss your hands on that; create simple, engaging, short videos about products and services for more outreach in your geographical location.  

Optimize every field of GBP

Businesses can update every piece of information about their company in Google Business Profile. It will help potential customers to know more about your business.  

Conclusion

Local marketing focuses on targeting people in a small geographical location, and by using Google My Business features, you can do just that.  

Businesses in competitive markets often struggle to find ways to differentiate themselves from their rivals. While some may resort to slashing prices, others seek to drive local business through organic search engine optimization techniques and Google My Business listings management. TBA helps maximize your visibility in your geographical location and outrank your competitors through our local marketing strategies. We grab every opportunity available at GBP for ranking higher. Let’s connect for a more detailed strategical talk.

Ways To Drive Local Business In Competitive Markets With Google Business Profile Listings And Location Pages

A Simple and Effective Way to Boost Your Business in 2022

A search engine optimization strategy organizes a website’s content by topic to increase its chance of appearing in search results. SEO is essentially the process of optimizing your website for organic search engine traffic. 

Content creation can be made more effective with the help of a solid SEO strategy. By building a strategy, you will ensure that you are building content that people are searching for, instead of just creating what you think people want.  

An SEO strategy takes content marketing to the next level because it determines how content will be seen by users, especially in search engine result pages (SERPs). The search engines will find your site harder to index, identify your authority area, and rank your pages if your content is scattered and unorganized. 

Mobile SEO strategy

When planning your overall strategy, it is important to consider mobile SEO. Optimizing your site for mobile means making sure it’s accessible and available to visitors on their mobile devices, so they can have the same experience and benefit as desktop browsers.  

The mobile-first indexing practice of Google makes optimized mobile sites extremely important. The algorithm will index and rank pages for SERPs using the mobile version of your site instead of the desktop version. A total of 61% of Google search queries occur on mobile devices in the U.S. Without paying attention to mobile optimization, your SEO strategy would be ineffective.  

Although it’s not entirely a separate process, there are distinct considerations for mobile SEO, such as monitoring page speed, developing responsive sites, and optimizing for local searches. On top of that, creating high-quality content, regardless of the device that it is viewed on, is an essential component. 

SEO strategies to focus on

There are three types of strategies that search engine optimizers need to focus on. They are: 

On-page SEO

On-page SEO involves optimizing the content on the site pages so that it appears higher in search results for keywords. 

Off-Page SEO

This SEO strategy focuses on links pointing to the website from external sources. Having backlinks from reputable sources helps you build trust with search engines. 

Technical SEO

Technical SEO focuses on the programming code behind a website. Ranks are affected by technical setup just as much as content, so this position is meaningful. 

SEOs are to examine each audience’s needs and develop a strategy that caters to them. Since every business has its own goals, it is their responsibility to analyze their industry, find out what audiences care about, and design a strategy that meets those needs.  

In this article, we’ll discuss some steps and strategies you can use to make sure your SEO strategy yields results for you. 

Create a list of Topics

SEO relies heavily on keywords, but they are no longer the first step to organic growth. Instead, make a list of topics you would like your content to cover.  

Prepare a list of about ten words and terms that describe your product or service. Use an SEO tool such as Google’s Keyword Tool, SEMrush or Ahrefs, to research these keywords, find out their search volume, and identify a variation that makes sense for your business.  

Identify long-tail keywords

Your pages will be optimized for specific keywords during this step. You can use your keyword tool to identify five to ten long-tail keywords that dig deeper into the original topic keyword for each pillar. 

In this way, you can attract customers with a wide range of interests and concerns – and ultimately create more avenues for them to discover what you have to offer. 

Write blog posts or web pages explaining specific topics within each of the pillars you have selected using long-tail keywords. Long-tail keywords are grouped around the topic. Search engines algorithms rely on these cluster relationships to provide users with relevant results. 

Create a page for every topic

Getting one page of a website to rank for a handful of keywords can be a real challenge when it comes to search engine optimization. 

To present an overview of a topic, create a page or post using pillar topics. Each topic should talk about a different sector of your business in the number of pages created for it. Customers will be able to find your products and services no matter what the keywords are.  

Blogs

Your website’s blog can be a powerful tool for ranking keywords and engaging its users. Blog posts provide a chance to rank in SERPs as each one represents a new web page. Consider setting up a blog for your business if it doesn’t already have one. 

Link building is the process of creating backlinks to a website from other sources on the internet. Linking to your content from sites with more authority will greatly influence your ranking. 

Bring more inbound links to your website and invite guest bloggers. This is an excellent SEO strategy for your business. 

Keep up with SEO News and Articles

Keep up with the ever-evolving world of SEO. Take advantage of multiple online resources to stay current on the latest strategies. 

Keep track of your content success

The process of SEO can take a lot of time and effort, which is why you need to know how effective your strategy is. The metrics you measure are crucial to understanding your process’ success, and identifying areas for improvement.  

Use a web analytics tool to monitor organic traffic. You can track indexed pages, ROI, conversions, and your rankings on SERPs to identify your strengths and weaknesses.  

The success of your content depends on SEO strategies and constant search engine optimization management. 

Final thoughts

Hire an SEO company that understands your expectations and makes use of excellent SEO tools. Established SEO strategies may not fit well for all businesses.  

The strategy should be tailored to the business’s needs, expectations, budgets, and resources. Feel free to reach out to TBA, if you have any further questions about SEO. 

Ways To Drive Local Business In Competitive Markets With Google Business Profile Listings And Location Pages

User Context Signals & Search Engine Rankings: How Google Use Contextual Signals

As of now, we know, strategies and ideologies of search engines and SEO are not anchored. As a result, websites with traditional practices will be lost in the shuffle of search engines’ vision in those changing tides.  

Websites and content optimized for user signals and user intent can thrive in search results accordingly because search engine queries can vary from user to user. It’s not that everyone sees different results, nor does everyone see the same generic results.  

Instead, some listings will appear depending on where you live or how they surf the web. Moreover, search engines try to match the results with the intent of the user’s query. Hence, designing the content with the user in mind is Google’s go-to advice to SEO to reflect in user elements. Let’s dive into how Google uses contextual signals to personalize search.  

Based On Country

Users will get the results relevant to the country or place they’re in. So, for example, if a person in the US searches for a ‘last night football score’ will get the results from American football. Simultaneously, if a person in the UK searches for the same query, they will see the results for their corresponding event.   

While considering geography and language, ensure that your content interacts with users in the areas you serve. If your website doesn’t consider its relevance to a specific location or country, you’ll miss the opportunities to show up when it comes to personalizing the location. If you need to be relevant, you should focus on your international SEO.   

Based on Locality

Another significant metric that needs to focus on user signals. Have you ever tried a search engine with the term ‘near me?’ you’ll get the results from a search engine comprised of the town or area you’re currently in.   

If you want to appear in the city-based results, optimizing your site based on locality is crucial. You can make your site relevant to areas by adding your business’ address to the website and Google My Business. Furthermore, focusing on industry-based verticals like ‘Make my Trip’ by establishing the presence can enhance your site’s relevance. If your business has multiple locations, it’s good to add to the site.   

Based on History

Along with location signals, Google also personalizes results based on the context from recent research. For example, suppose a user searches for music-related content. In that case, a search engine may use that prior query to contextualize the results for the following query and provide results related to the music. 

History as an SEO factor is not a low-hanging fruit to optimize for. However, instead of focusing on the context history, improving your user experience and the content will create a meaningful first impression and enhance your brand authority. Sometimes it will encourage users to visit your website; even if it is not listed on the top search results. 

User Experience

Search engines not only focus on relevant results but also on user experience. That’s means if a user searches a query, Google doesn’t involve direct users to the relevant information, but they also want to list the sites that have a positive experience.   

As per Google’s official ranking update, ‘core web vitals’ user experience (UX) plays a vital role in SEO. Moreover, user experience comprises everything from quality to your site navigation to quality content and more. Hence, don’t make your visitors do guesswork, provide accessible navigation clear hierarchy of pages easy to follow for both desktop and mobile site versions will enhance user engagement and traffic. Furthermore, satisfying users’ intent will also do wonders for your site’s UX. This is where first impressions matter.   

Intent

Search engines are becoming more sophisticated to measure how well a page responds to user intent. And the page ranks high as per the best answer craft on the site. For example, on your website, different pages are likely tailored to various stages of the user’s journey. Therefore, the content you craft should address the users’ specific needs. In order to craft the addressing content, you should understand how the users search in different stages of their journey.  

Search Intent can be categorized as, 

Informational

This tends to be users who begin their research and need more information about a problem or a topic. 

Navigational

This query often occurs when users search for a specific product or service interested in the latest news about a brand. 

Commercial

These queries are considered middle-funnel queries. Users are deeper in their research and more likely to consider and look for additional information.   

Transactional

Think they are at the bottom of the funnel queries and ready to buy.  

Bottom Line 

Indeed, words are useful clues, but intent goes beyond what appears in the search intent. So don’t rely only on the keyword to match. There are so many different ways to express the same intent. That’s where deep understanding plays in. Optimizing the site based on user signals is crucial, but implementing the strategies with a deep understanding is crucial. That’s where we specialize. Texas Business Analytics offers search engine optimization services with advanced site optimization with user behavior intent and user signals to enhance performance. Get your website audit from our experts.