Ways to Drive Local Business in Competitive Markets With Google Business Profile Listings and Location Pages
Would it not be intriguing if you appeared on the first page of the google search results when potential customers search for local businesses?
As a small business owner, you’re always looking for ways to set your company apart from the pack and attract more customers. Despite being a competitive market, driving local business is not impossible. With the help of Google Business Profile ( GBP ) ( Earlier Google My Business ) and Location Pages, you can reach more people in your area and stand out from the competition.
What is GBP?
Small businesses can manage their online presence with Google My Business, a free online tool. You can create a Google My Business profile that includes your business name, address, website, and hours of operation. You can also add photos and videos and list your services and products.
GBP also allows you to claim your business’s Google listing. A Google listing is a page that shows information about your business on Google Search and Maps. When someone searches for your business on Google, they may see your listing as one of the top results.
Why use GBP?
GBP can help you reach more people in your area and stand out from the competition. A few of the benefits include:
1. Increased visibility on Google. Creating a business profile on GBP will appear in Google Maps and Google Search search results. GBP will help customers find your business when looking for local businesses online.
2. Increased website traffic. GBP profiles include a link to your website. It will help drive traffic to your website, which can help increase sales.
3. Better customer insights. You can track how many people view your business profile and click on your website link with GBP. This information can provide valuable insights into service types and products your customers want.
How will location pages help you stand out from the rivals in Local SEO?
A location page is an integral part of local SEO. It helps you stand out from the rivals in your area and make your business more visible to the local customers.
Here are some tips on how to create a location page for your business:
1. Use unique and keyword-rich titles for your pages
2. Describe your business in detail, and include keywords related to your business
3. Add photos and videos of your business premises
4. Make sure your contact information is accurate and easy to find
5. Include a Google map showing your location
6. Make use of keywords throughout your page content
7. Add customer testimonials
8. Use social media to promote your business
9. Provide a valuable and engaging blog
10. Use Google AdWords to target potential customers
Here are the strategies to enhance your local business using Google Business Profile and location page.
Ensure that Google Business Profile is complete, accurate, captivating, and up-to-date with all the information about the business. Utilize all the options available in this section.
Information updated in the business profile must be up-to-date with recent images and reviews.
Add useful website links regarding the services and products in the profile. Updating the special occasions, changing the timings during festive seasons, and information regarding the holidays are vital for improving the customers’ trust and traffic.
Google My Business Posts is a feature that allows businesses to share posts directly on their Google business profile. These posts can include photos, videos, and text and can be used to announce promotions, events, or new products.
Businesses that use Google My Business Posts see a significant increase in website traffic. Some reports indicate a 500% increase. Posts also rank higher in Google search results than regular website pages.
If you’re looking to drive more traffic to your website, consider using Google My Business Posts. It’s a great way to improve your local SEO and get your website in front of more people.
According to recent studies, businesses with a Google My Business listing that includes complete and accurate information, including customer reviews, tend to receive higher web traffic. When people search for a business on Google, they see the website link and its Google My Business profile, including customer reviews.
Nowadays, people heavily rely on online reviews to make decisions. 88% of consumers trust online reviews as much as personal recommendations. That’s why businesses need to have a solid online presence, and one key element of this is a healthy Google My Business profile.
One way to increase traffic to your Google My Business profile is by getting more online reviews. When customers leave positive reviews, your business’s credibility increases, and its local search ranking rises. As a result, it leads to more website traffic and potential customers.
Quality Videos and Photos in Google Business Profile
Google My Business is a powerful tool for businesses to control how their business appears on Google. One of the most important aspects of Google My Business is the high-quality photos and videos you can upload. These media files can increase traffic to your profile and help customers learn more about your business.
When you upload high-quality photos and videos, they will appear in Google search results and on Google Maps. Customers interested in your business will be able to see your photos and videos right on Google, and they may be more likely to visit your business if you have a strong visual presence.
Location page Optimization
There are a few reasons that location pages can often outperform competitors in Google Business Profiles. The first reason is that Google prefers to show the most relevant information to users, and if a company has more detailed and comprehensive information on its location page, then that company is more likely to be shown in search results. Additionally, Google My Business allows businesses to create location pages for each of their stores, which can help to improve local SEO.
Free Google Advertising
When your startup business wants to set out and make itself known on the web, there are a few options for digital marketing. You can have Google Ads run for you, but this will cost you a hefty amount. We recommend going the organic route and manually optimizing your website as well. You’ll have to wait however long it takes to get picked up by search engines – since it’s keyword-oriented and not just page-ranking based!
The Google Business Profile provides all the information about a business, including its location, address, and services. Also included are information about products, discounts, and offers during the festival season. So it is a win-win situation for the small and medium businesses to outrank their competitors and reach the top position in local searches.
According to Local SEO, the relevancy of your website depends on the number of links it receives from other websites. Diverse directories have proven to be an intelligent way to build links for local SEO. You can make your Google Business page the first place that you link to your website.
How can TBA drive your business in local marketing?
TBA ensures that your business profile is up-to-date, active, and enriched with the services and product description. We reduce your burden of updating the business profile regularly with local SEO-optimized content.
Weekly GBP post
Hassles of searching for the designer, photographer, or content writer disappear when you work with us. We have an excellent team to take care of your weekly Google Business Profile Posts. Expect local SEO-optimized posts for your business.
Google Business Profile Analytics and Metrics
GBP analysis and metrics will help you understand your ranking position in the search engine, ways to improve the ranking, and finally, the strategies to achieve the target.
Discover opportunities to outrank
TBA audits and analysis reports find the gaps between the business and the local market. We carve every step with care to outstanding the competitors.
Brand Reputation Management
Reviews play a significant role in customer decision-making, and TBA’s reputation management solutions help you monitor and grow your reputation by tracking and analyzing your Google reviews. You can direct customers to leave reviews and respond promptly from the dashboard.
Comprehensive content for Business profile
Creating engaging content for your Google Business Profile is the best strategy to increase traffic to your website.
We write informative and keyword-rich descriptions of your business and products /services. Our talented team creates blog posts and articles about your industry and how your business is accelerating. Write informative and keyword-rich descriptions of your business and products/services. Create blog posts and articles about your industry and how your business is changing it. Finally, sharing customer success stories and case studies.
Share customer success stories and case studies
Almost 90% of customers check your company’s reviews before making a purchase. So always keep a keen eye on the success stories and case studies and use them in your Google posts and increase brand or product awareness locally.
Host video tours of your business and products/services.
Videos are the most engaging piece of content for everyone. Never miss your hands on that; create simple, engaging, short videos about products and services for more outreach in your geographical location.
Optimize every field of GBP
Businesses can update every piece of information about their company in Google Business Profile. It will help potential customers to know more about your business.
Local marketing focuses on targeting people in a small geographical location, and by using Google My Business features, you can do just that.
Businesses in competitive markets often struggle to find ways to differentiate themselves from their rivals. While some may resort to slashing prices, others seek to drive local business through organic search engine optimization techniques and Google My Business listings management. TBA helps maximize your visibility in your geographical location and outrank your competitors through our local marketing strategies. We grab every opportunity available at GBP for ranking higher. Let’s connect for a more detailed strategical talk.
Jack Owen is a search engine optimization specialist at Texas Business Analytics who specializes in the technical aspects of search engine strategies embraced to gain traffic and leads. Following the tidbits of SEO information, Jack turns his innovations and methodologies into words on paper to focus solution on B2B marketing and digital marketing solutions.