10 Steps for a Better Ranking of Law firms with Local SEO

Local SEO for Lawyers
Many think that SEO (Search Engine Optimization) is only for big businesses with a national or global reach. That’s not true! Local SEO is just as important for small businesses, especially in the legal industry.
In Local SEO for Law firms, Website and Online presence are optimized for Local Searches. It’s a way to ensure that when people in your area are searching for a law firm, your firm comes up first in the search results.

Local SEO and Law Firms

Law firms with Local SEO
Most Law firms rely heavily on Local SEO to bring in new clients. After all, potential clients are often searching for lawyers in their area, when they need legal assistance. That’s why it’s so important for law firms to invest in Local SEO and make sure their Website is ranking high for relevant keywords.
So, How to Improve your Local SEO Ranking?

1. Optimize the Law Firm Website for Local SEO

If you want your Law firm to be visible to potential clients in your local community, it’s important to optimize your website for Local SEO. You can do a few key things to ensure your Website comes up when people search for legal services in your area.
  • Ensure that your Website includes your Law firm’s Name, Address, and Phone number (NAP) in the header or footer. It helps search engines know that your Website is relevant to people in your area. Law firm SEO experts can turn your Website more reachable to clients.
  • Create local landing pages for each of the cities or towns you serve. Include relevant keywords in these pages’ titles and body text, and ensure to include your NAP on each page. Google map citations for Local SEO fall under this category.
  • Include customer testimonials and photos to give potential clients a sense of what it’s like to work with your Law firm.
  • Create and submit local business listings in the most popular online directories. Include as much information as possible on your listings, including links to your Website, photos, and reviews.
  • Engage with Social Media to reach potential clients in your area. A strong online presence and cultivating relationships with potential clients will help increase your Law firm’s visibility and credibility. It also makes it more likely that your business will be found and chosen by those who need it most.
  • For more information on enhancing your law firm’s online presence and attracting more clients in your local area, don’t hesitate to contact Local SEO services for Lawyers at TBA today.

2. Google Business Profile and Google’s local Pack for Law firms

Google Business Profile for Lawyers
A Google Business Profile is a great way for Law firms to establish their name and contact information in the local pack. Plus, it’s a great way to provide potential clients with an easy way to find your firm’s Website and Contact Information.
Google’s local pack allows potential clients to see your firm’s location on a map and get directions to your office. Plus, it provides them with your firm’s Phone Number and Website.
Google Map Citations for Local SEO and Google Business Profile are great ways for Law firms to get their Name and Information out there. If you’re not already using them, TBA, the best SEO company for lawyers, recommends starting today.

3. Importance of Reviews for Law Firms to Establish Locally

In the legal services industry, online reviews are essential to growing a Law firm. According to a recent study, 84% of people trust online reviews as much as personal recommendations, and when it comes to choosing a Law firm, reviews are even more important: 91% of respondents said that positive reviews influenced their decision to contact a Law firm.
Given the importance of online reviews, Law firms must make a concerted effort to collect them, But how can Law firms go about collecting reviews, and once they have them, what should they do with them?

Law firms can collect reviews in different ways:

  • Send email requests directly to clients after their case is complete. Otherwise, after an initial consultation, lawyers can ask if the client would be willing to leave a review on a specific website, such as Google or Yelp.
  • Encourage the customers to leave reviews and follow them on social media pages. Law firm SEO services can use these reviews to improve their online presence.
Once a Law firm has collected some reviews, post them on the website. It will show potential clients that the firm is credible and has happy customers. Additionally, Law firms should make an effort to respond to all reviews, both positive and negative. It shows that the firm cares about what its clients think and are willing to address any issues that may arise

4. Importance of Social Media Posts – Local SEO for Law Firms

The number of people using social media is constantly increasing. It presents a great opportunity for businesses to reach a larger audience with marketing messages. However, many businesses are still not using Local SEO services for Lawyers.
Social Media for Law Firms
One reason is that they don’t understand how social media can help their business. They may think that social media is only for big businesses or is not worth the time and effort.
This is where Local SEO for Law firms comes in. A Local search engine optimization campaign optimizes your online presence to attract customers in your area. One of the best ways to do this is by creating social media posts targeted to your local audience. Google map citations for Local SEO are possible with social media posts.

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    5. Importance of Local Website Pages for Law Firms

    Creating local website pages is one of the best ways to ensure that your law firm is visible online. Local website pages are pages that are optimized for specific geographical locations. For example, if someone is searching for a law firm in Texas, a local website page for your firm will show up in the search results.

    Creating local website pages for your law firm has several benefits:

    • Local website pages make it easier for potential clients to find your firm when searching for legal services in their area. Local SEO services for lawyers can help achieve more leads in less time.
    • It helps to build trust and credibility with potential clients, as they will see that you have a physical presence in their community.
    • Local website pages can help you rank higher in search engine results, leading to more traffic and more clients.
    Best Law Firm Website

    6. Leverage Google’s Screened Results for Law Firms

    In today’s competitive landscape, law firms must leverage every advantage. With Google’s Screened Results for Law firms, there’s a great opportunity to gain an edge on the competition.
    Google’s Screened Results feature firms evaluated and verified by Google as being reputable and trustworthy. When potential clients search for law firms, your firm will be prominently displayed as a trusted and reputable option.
    While not all law firms will qualify for Google’s Screened Results, it’s worth pursuing. Contact the best SEO Company for Lawyers today, if you’re interested in learning more about leveraging this new feature. We can help you evaluate your firm’s eligibility and take the necessary steps to get your firm listed.

    7. Ensure Robust Technical SEO for Law Firms

    Technical SEO should be a top priority for any law firm that wants to rank highly in Search Engine Results Pages (SERPs). After all, potential clients are using Search Engines to find the legal services they need. So, your firm’s website must be optimized for customer searches.

    There are a few key components to a Robust Technical SEO Strategy for law firms.

    • Build a website on a solid foundation with clean, well-organized code.
    • Create and design the website to load quickly and efficiently.
    • Design the Website to be easily found and crawled by Search Engines.
    By Ensuring that your website is Robust and Technically Sound, you’ll be well on your way to ranking higher in SERPs and attracting more clients.

    8. Common Citations to Build for Law Firms

    Building Citations involves adding your Law firm’s Name, Address, and Phone Number to Directories and other Websites. It helps increase your firm’s visibility online and can improve your Search Engine Ranking. Creating Citations can be time-consuming, but it’s worthwhile if you want to improve your online presence.

    Law Firm SEO experts share a few tips for Building Citations:

    • Start with the major Directories: Adding your Law Firm to Directory Sites like Yelp, Google Business Profile, and Facebook is a good place to start.
    • Get listed in industry-specific Directories: In addition to general Directories, some are specific to the legal industry. Getting listed in these can help you reach a more targeted audience.
    • Build Citations manually: Several software options can help you automate the citation-building process. However, it’s often best to build citations manually to ensure accuracy.
    • Include as much information as possible: When creating a Citation, include your Law Firm’s Name, Address, Phone Number, Website, and Email address. The more information you include, the more likely it is for people to find you online.
    • Keep your information up-to-date: Keep your law firm’s information up-to-date on all directories and websites. It will help ensure that people can easily find and contact you.

    9. Mobile Responsive Law Firm Webpages

    Mobile Responsive Design is essential for any law firm that wants to stay competitive in today’s digital landscape. By ensuring that your website can be easily accessed and interacted with on a mobile device, you’ll be able to reach more potential clients and grow your business.
    If you’re unsure how to make your law firm’s website mobile responsive, our law firm SEO experts can help. We can assess your current website and make recommendations on how to improve it or build you a brand-new mobile responsive website from scratch. Contact the best SEO company for Lawyers today to learn more.

    10. Capitalize on Growth Opportunities with a Site Audit

    As your law firm grows, it’s important to capitalize on your growth opportunities. One way to do this is to conduct a site audit. A site audit is a comprehensive analysis of your website that looks at all aspects of your site, from the content to the design to the user experience.
    Conducting a site audit can help you identify areas of opportunity for your law firm. It can help you see where to improve your website and how you can better serve your clients. A site audit is a great place to start, if you’re looking to grow your law firm.

    If you’re ready to conduct a site audit and identify your firm’s growth potential, there are a few things you’ll need to do.

    • Gather data on your website’s traffic and performance. You can do this using various free or paid tools and services (we recommend Google Analytics, of course). Once you’ve collected your data, you’ll need to analyze it and identify areas where your website might need some improvement. Google map citations for local SEO are not a dream anymore, with the best law firms’ SEO services in hand.
    • After identifying the areas for improvement in the site, develop a plan to implement the changes. The plan should target specific areas.
    • Execute the plan and track the results. It will help you track the progress and ensure that the efforts are paying off.
    • If you’re unsure how to conduct a Website Audit or implement the tactics outlined here, the best SEO company for Lawyers can help. Our Team of Digital Marketing Experts and Law Firm SEO experts can provide you with the guidance and support you need to make your plan a success.
    Schedule a free consultation with us today to get started.

    If you feel that local SEO is a lot of work, then let TBA take care of it at an affordable price. Contact us today.

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    Jack Owen

    Jack Owen is a search engine optimization specialist at Texas Business Analytics who specializes in the technical aspects of search engine strategies embraced to gain traffic and leads.

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