There are several ways to find your SEO Competitors. You can use a variety of tools and methods to research your Competitor’s SEO efforts, and find out what they are doing to rank highly in search engines.
One way to find SEO Competitors is by using tools like Google AdWords and Moz. Go to the AdWords site and enter a few keywords that are relevant to your business. Then, look at the “All Results” tab and scroll down to the “Competition” section. This will give you a list of all the websites that are competing for the same keywords that you are.
Another way to find your SEO competitors is to use a tool like Moz’s Open Site Explorer. Enter your website’s URL into the tool and it will show you a list of all the websites that link to your site. This can be an effective way to know the list of your competitors and what they are doing to rank highly in search engines.
With the list of your SEO competitors in hand, start to research their SEO strategies. Look at their website and see how they are using keywords. Also, look at the backlinks that they have pointing to their site. This can give you some ideas about what they are doing to get their website ranked highly in search engines.
Conducting a Competitor Analysis is an essential part of any SEO strategy. By understanding what your competitors are doing, you can learn from their successes and avoid their mistakes.
But when is the best time to conduct an SEO Competitor Analysis?
SEO is not a function in isolation, and is always akin to your competitors. It is also not static. With the constant changes in search engine algorithms, as well as new competitors being launched and digital marketers working tirelessly to beat your own, you should not take your feet off the pedal in the SEO arena. Continuously reviewing your competitors to determine how you compare against them can help you identify areas where you can improve, before they adversely impact your ranking.
Here are some of the key steps and events that must be followed when conducting the SEO study of your competitors.
Once you have reviewed your competitors’ SEO strategy, it should be easier for you to identify any gaps. For instance, they might not be targeting certain long-tail keywords that you could easily rank for. They might not have a blog, which gives you a great opportunity to fill that gap and get ahead of them.
Keyword Analysis of Competitors can be described as the method of identifying relevant keywords that your competitors are ranking, but your site is not. Keyword Analysis shares a clear picture for website optimization. This process can be used to improve your site’s organic search results by understanding what your competition is doing well and then trying to duplicate or exceed their efforts.
Some methods of Competitor Keyword Analysis include:
– Looking at the titles and descriptions of the pages that are ranking well for the keywords you want to target
– Using a tool like Google AdWords Keyword Planner or SEMrush.com to look at the estimated monthly search volume for the keywords you want to target – Checking out the backlinks that your competitors have pointing to their sites – Analyzing social media posts associated with the keywords you want to target – Conducting a SWOT analysis of your competition’s overall SEO strategy
Keywords are certainly a key component in any SEO competitor evaluation. However, your evaluation does not have to begin and end with keywords. It is also important to boost your SEO by drawing the inspiration of the best performing content of your competitors. Assessing the content of your competitor’s website can be a challenging task, but luckily there are several analytical tools to make this easier. Some of these analytical tools are even free!
The elements of content you must be paying attention to optimize your content so that it can beat your competitors on a specific subject are:
Important technical SEO elements you will need to study your competition for are:
Assuming you have Google Analytics and Search Console set up (if not, do that first), start by looking at the average time spent on your site versus the competition. If you notice a discrepancy, that could be a sign that your site is slower to load, or otherwise less user-friendly. Another metric to look at is your “bounce rate”, which measures the number of people who come to your site and immediately leave. A high bounce rate could indicate that your site isn’t relevant to what people are searching for, or that it’s difficult to navigate.
Next, check your Meta descriptions and title tags. Are they optimized for click-throughs? Do they accurately reflect what users will find on your page? If not, you may want to reconsider your keywords and make sure they are more closely aligned with what people are searching for. Finally, look at your backlink profile. How many high-quality links do you have pointing back to your website? The more links you have from authoritative sites, the better your chance of ranking highly in search results.
In conclusion, performing Competitor SEO Analysis is a crucial step in understanding the digital landscape of your industry and determining the best way to improve your own ranking. By analyzing your Competitor’s SEO strategy, you can learn from their successes and avoid their mistakes. When you are ready to start your own SEO Competitor Analysis, contact TBA (Texas Business Analytics) to get started.
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