How to Turn Your Content Team to Play Along with SEO
When it comes to online visibility, SEO marketing is the one the marketers rely on. The responsibility of SEO marketers is usually broad and includes a varied range of duties. They often have to work with content teams like development teams for commercial proprieties.
With the ever-changing digital marketing tides, the growth of content marketing strategies created a constant shift in the way marketers view SEO. Apart from taking a purely technical SEO approach to link building, many SEO agencies include content marketing strategies in their SEO marketing as a way of supplementing other optimization efforts. But the real challenge is getting your content team to care about SEO. Know the (essential) steps to make your content marketing team care about SEO.
Why Content Team Need to Care About SEO
There’s no denying the fact that it’s imperative for the content team to care more about SEO. Because teams outside the SEO team manage the other content creation and improvement parts. There is a risk of missed opportunities to create content, understanding user requirements, and unintentional optimization of existing content via search engines.
SEO professional team can react to the high-priority risk of content, opportunities to optimize, and SEO considerations in the process. It’s one of the best ways to improve your website’s online presence and visibility in all aspects.
It Should be Made Clear that SEO Search Data is User Intent Data
To work out how SEO and content teams can work together, it’s essential to demonstrate where their interests are aligned and how it is effective to provide more value to their brand as well as their customers.
Let them Understand the User’s Perspective
Content teams’ key performance indicators are generally centered on user engagement metrics. But for a favorable result in search engines, content marketing strategies should focus on how many users visited the site via their pages, how long they spend on that page, and how the content influences what they do next.
Content creators or marketing services for businesses should focus highly on the users’ needs. While they’re writing to enhance all the mentioned areas, in this case, it’s an SEO cliché that no one knowingly lies to their search box.
Let them Understand the Search Engine Perspective
Search engine queries data and offers exact information about what people are looking for and how they execute their search. The SEO team holds the keys (SEO strategy & tools) to gain all that information. With access to user data for the content team, you can gradually increase your visit count and be able to provide relevant information for customers.
It’s a Priority to Teach How to Optimize Content
Once your content marketing strategies have the crux element of ‘what customers are looking for, your content team will need to know how to get their position on search engines, the first page of search results. As a content marketing services and SEO marketing agency, we know every part of SEO is stepped in variation. The answers to every question will begin with ‘depends on.’ But here, we aim to inspire your content team to care about SEO. So, stick to a few guidelines (that are crucial, though) that are easy to follow.
From that point, keep them updated with the best practices for optimizing metadata and structuring content based on SEO strategy and analyzing top-ranking results and format of top-ranking content.
It’s Essential to Prove the Benefits of SEO
We hope the above-mentioned steps are likely to convince your content team to take an interest in SEO and also it would not be considered as the bottleneck for them to pursue their work. In this step it’s more significant to encourage them to keep going. And the best way to do it is showing the results (you’ll definitely get results).
Benefits of Content Teams Incorporating SEO
The content team’s direct inference of SEO into their workflow is more evident. The piece of content on the website will be enhanced than the result achievable by the SEO team alone. Although this helps to make the SEO more resilient, the website’s presence in search results will be less resilient on only high-priority pages and keywords that the SEO team has time to prioritize, along with all other responsibilities.
As we discussed earlier, search interest and understanding of user intent KPIs of content creation will lead to SEO data being an impetus for creating adequate content. While content created with people in mind, along with the actual data of what people are looking for at the first step, will generate more engagement and interaction with people compared with the assumption data.
How to Get Your SEO Strategy & Content Marketing to Play Nicely
Find Balance in Quality & Quantity: In the row of digital marketing, your content marketing strategies focus on the quality of the content; your SEO marketing team, on the other hand, focuses on the quantity of the output. There is a ceiling for how much content you can produce before something comes out. If you focus too much on quantity, the quality of your content will take a hit, and your content team may struggle to produce more. To find the balance, you can outsource with an expert content marketing services to extend your resources.
Focus on Right Content: The main objective of the SEO content strategy includes building organic visibility to keep traffic consistently flowing. Your content marketing services or in-house copywriters need to align with that goal by developing the right content.
Incorporate Keywords: As discussed earlier, your SEO marketing team know which keywords will improve visibility and rank higher in search engines. However, it’s uncommon for content writers and content marketers to resist injecting keywords into the content. They want to write for the readers first and want that content to flow naturally. It will create user engagement, but your content needs to include terms and phrases that your audience uses to be truly effective.
With the SEO strategy and content marketing, you’re dealing with two different digital marketing channels that should incorporate together since many goals are shared. The success and the results of this incorporation depend on the dedication and contributions of each other. If you need to extend your resources for your business in means of SEO and content marketing, our digital marketing agency Texas Business Analytics, offers incorporated digital strategies of SEO content strategy under one roof. Get in touch with our experts to propel more traffic flowing in.
Jack Owen is a search engine optimization specialist at Texas Business Analytics who specializes in the technical aspects of search engine strategies embraced to gain traffic and leads. Following the tidbits of SEO information, Jack turns his innovations and methodologies into words on paper to focus solution on B2B marketing and digital marketing solutions.