Is Favicon Important for SEO,How to Show it on Google Search?
User search is limitless in today’s digital space. Are you a potential buyer, tech savvy person, writer, student, or avid reader? The search is limitless in the address bar on your browser. The task of choosing the right product at the lowest price, or finding the right topic that impresses you, is not a simple one. We all strive for the best. So, we all surf multiple search tabs, until our search comes to an end. After finding the right page, how does the user remember it? At this point, the Favicon for SEO gets its vitality, and TBA is waiting to share interesting ideas on the Favicon SEO benefits, and its impact on Google Search Results. Stay tuned to know more!
What is Favicon?
Favicon is a small 16*16 pixel sized visual representation that appears on Browser Tabs, Bookmark Tabs, and Search Results in Search History. The primary purpose of Favicon is to help us quickly visualize or identify a browser tab with a certain website. Though Favicon can be a simple small icon, it has a crucial role that makes it important for SEO. Using Favicon for SEO, helps users identify the website tab, even if they open multiple tabs at the same time. It appears exactly like a Business Logo in Search Engine Results.
Favicon – A Brief History:
While digging into the History of Favicon, the term “Favicon” is a portmanteau of favorite and icon (Favorite + Icon = Favicon). This term was introduced to the internet market through Internet Explorer 5 by Microsoft Developer, Bharat Shyam. At first, Favicon was created exclusively for Internet Explorer in .ico (An image file format for icons) format. This feature was later adopted by different web browsers. Further, Favicon expands its boundaries to include Bookmarks, URLs, Development Tools, etc. The primary purpose of Favicon is to allow users to differentiate between different websites. Hope you can smell the SEO impact of Favicon!
Use of Favicon:
In designing a website for a company, this feature is a simple, but significant one. Favicons in Google Search Results add credibility and improve online branding directly to the target audience. In spite of the fact that it is a simple visual representation, it distinguishes the website from other websites, and enhances the users’ browsing experience. Favicon SEO benefits do not directly impact your Search Engine Optimization, but it is an important tool for improving your SERP Ranking on Search Engines. Though it is simple, Optimization results in the following impacts:
Increase the usage:
It is a golden rule to create a user-friendly website in order to rank high in Search Engine Rank Page Results. Favicon in Google Search Results helps on better visibility on browser tabs and history pages. Essentially, Favicons for SEO help users identify and navigate a website page and increase visitor interaction with the site. To increase the number of visitors to your website, it will certainly impact your SEO. Set up your Favicon for SEO Benefits!
Bookmarks for Search Engine Signals:
Branding & Visibility:
Favicons for SEO benefits stand as the primary visual representation of an online business or website. So, easy user association will become a reality. A better user experience begins with the integration of Favicon. Take your online game to the next level with Favicons for SEO benefits. Eventually, the SEO game relies heavily on branding and marketing. Your website has more chances of being remembered well and getting more clicks when it is more visible with Favicon.
Improve Website Follow-up Visits:
A visitor to the business website is in a hurry, and he lands on the page for the first time. It happens often. The Favicons in Google Results can help revise the site. It’s a fact that Favicons, like visuals, attract user’s more than mere text alone. So, start choosing more recognizable Favicons for SEO.
Impact on User Time:
Favicon in Google Search Results helps with quick identification. It effectively results in bookmarks for the website. It makes life easier for the average user, and perfects the Favicon importance for SEO.
Favicon Impact on SEO:
As a rule, there is strictly only one reason for using Favicon optimization: Favicon is important for SEO. Regardless, Favicons do not directly affect SEO or ranking. It is a slow process and indirectly helps improve the performance of webpages. However, there are indirect benefits of Favicons SEO:
- Website Usability: Website Usability is the easiest way to get higher rankings on search engines. Having a Favicon identifying your website through search history makes bookmarking easy. However, organic traffic is considered the most important aspect of SEO practice.
- Click-Through-Rate: Favicons have SEO benefits which definitely contribute to our SERP ranking results. As per the SEO silver line, websites that have a high click-through rate and visitors who spend more time on the site, always get the upper hand in SERP rankings. The Favicon on a website tends to get more clicks than the website without.
- Results with credibility: It is not true that all websites impress or fulfill the user’s needs. Once you are ready, hold on to your existing users and don’t bury your credibility. Start using Favicons for SEO. It is possible that you will lose your potential visitors even if your content or service is the best in class.
- Favicons for website branding: There is a close connection between Favicons and website branding. Through the Favicon, users are prompted to remember your website. One of the primary purposes of SEO is to increase Search Engine Result Page (SERP) rankings. So, Favicons ultimately impact SEO practices.
Favicon on Different Browsers:
The size and quality of the Favicon also changes from time to time, as part of browser transformation. The early days of legacy Favicons are now considered outdated and no longer supported. Due to this reason, they are eliminated. Modern Browsers, however, prefer the scaling icon with the required size, because of Favicons for SEO. Today, .ico, GIF, and PNG are all supported by Microsoft Edge, Safari, Chrome, Opera, and Firefox. With the exception of Internet Explorer, SVGs and JPEGs can be exported from Modern Browsers. Even Safari welcomes SVG icons in the preview rather than animated GIFs.
Once you are ready to create and implement the Favicon, it is always good to test it on a mobile device, because
, to test your new Favicons, you need to use a mobile device or mobile simulator and pin your website. Once it supports and looks good, the unstoppable journey begins as a Favicon in Google Search Results. Besides the long list of web browsers, Favicons are a very user-friendly feature that is greatly supported and utilized in both WordPress, as well as Wix. There are indirect Favicon SEO benefits captured through Search Engine Signals; however, the benefits are solid. Catch it now!
How to Create a Good Favicon?
Designing a good Favicon is an art, and it greatly enhances the Favicon in Google Search Results.
Favicons are important for SEO, and serve as a visual guide. So, creating consistent work will impact brand identity. The great Favicon examples are the Blue Bird on Twitter, and the Colorful G on Google. To make your Favicon unique, follow our guidelines:
Size Only Matters:
At their smallest size of 16×16 Pixels, Favicons need to be legible at all sizes. The best way to remember your online brand is to have eye-catching and exciting graphics.
Game of Minimalism:
To benefit from Favicon SEO benefits, some websites already have their Brand Logo, but finding a way around the limit can be a real challenge.
Try to Use Your Logo:
Favicons provide an excellent way to navigate to a specific web page when you are trying to find your website among multiple websites. Using Your Brand Logo or other symbols closely related to your business is highly recommended. Favicon in Google Search Results shows its great impact.
Implement Your Great Color Sense:
Different web browsers, including Google Chrome, Android Chrome, and Internet Explorer, use different palettes. Your Favicon will look great, regardless of the browser a user uses, since night mode is becoming more popular. It can be a simple tip, but it reminds us that Favicons are important for SEO.
Start with Two Versions:
In the initial phase, Favicons appeared in the URL bar and in the bookmarks list. Due to the development and Favicon importance for SEO, it is one of the primary reasons to apply it in a lot of contexts. In order to make sure the Favicon looks good, it should be available in two different styles.
Design with a transparent background:
In the URL bar and bookmark list, next to the website name, this style of Favicon appears. In no doubt, its placement will be obvious to the user, and frequent use will prove Favicon important for SEO.
Design with color fills:
There is a version that is used for short cut menus and grids like bookmarks or background masks. It is essential to use this style to achieve a uniform appearance.
Building a website is closely linked to the visitor experience, branding identity, and credibility. So, don’t forget to infuse this Favicon Optimization at the time of your website creation. Favicon’s SEO benefits are abundant. Are you starting up, building your business, or doing business already? If you’re unaware of this Favicon’s golden rule, try implementing it right now! Your SEO will be hampered if you miss this move. Day by day, SEO ways are getting more challenging. Favicon importance for SEO is
. undeniable. Start to design your Favicon Logo Today! I hope you understand the Favicon importance for SEO. Stay tuned to get more interesting SEO topics from TBA.
Jack Owen is a search engine optimization specialist at Texas Business Analytics who specializes in the technical aspects of search engine strategies embraced to gain traffic and leads. Following the tidbits of SEO information, Jack turns his innovations and methodologies into words on paper to focus solution on B2B marketing and digital marketing solutions.