Website Maintenance

Website Maintenance is an essential factor in your business’s online presence. We’re offering Website Maintenance Services for you to keep your Website up to date. Okay, we’re not aiming for the marathon in Website Maintenance.

Let’s start with our exciting story… We, Texas Business Analytics, began our Digital Journey of helping Brands almost a decade ago. When we build our own Business Website, we face a lot of challenges, from choosing the domain to build to Developing a Website to crafting digital poetry for the virtual realm; we find a long way to go.

Later, we developed our Business Website; we’re like, “Yes, We Did It”. However, the reality is that’s the halfway battle.

Yet, we understand that Website Maintenance is more than just Developing a Website, because the main objective of building a Website is to carry your business digitally to unleash your Jedi mind tricks to connect with your customers. In that case, if your Website is not offering the best User Experience (in terms of many technical aspects), you likely miss those prospects.

Anyway, to help you get started with Website Maintenance, we put together everything as a Complete Guide with a Website Security Checklist and why it’s important (in more detail and technical) in this Blog.

What is Website Maintenance?

Website Maintenance is the ongoing process of managing and updating a Website to ensure its smooth functioning, optimal performance, and up-to-date content. It involves regular tasks such as monitoring Website health, fixing bugs or errors, updating software or plugins, optimizing Website speed, managing security measures, and adding or modifying content as needed. Think of it as giving your Website a spa treatment to keep it looking fresh, functioning flawlessly, and captivating your visitors.

Why Website Maintenance is Important?

If you don’t consider Website Maintenance, it can ultimately impact your business’s first impression (which is one of the essential things to convert) SEO, Strategy, Security and Sales. Whether you’re a business owner, offering products through a Website. As an owner, you’ll want to ensure that when people land on your site, they experience the benefits of your offerings, or else you’ll know the results. This means that your ability to rein in and retain online interest lies primarily in your Website Maintenance.

However, if you neglect routine Website Maintenance for an extended period, your site may suffer. Your Website will start to load slowly, stop converting leads, or including malware, and get hacked, all of which will harm anyone who clicks on it. It might possibly completely stop functioning.

Guess What Brings in Early Leads: First Impressions

Similar to the adage “You only get one chance to make a first impression”, a Company’s Website may either make or break a potential customer’s decision to do business with them. If yours appears old or isn’t working as it should, you may potentially lose out on collecting new leads within the first few seconds that matter.

Have you believed this stat? First impressions are 94% design related. Of course, this is true because a good impression creates a memorable journey with Brands. Utilizing attractive and up-to-date Web Designs in your Business Website can help you convey the right message and Brand Value to site visitors.

It gives customers confidence that they have found what they were seeking and confirms your Website’s relevance, credibility, trustworthiness, and distinctiveness. Thus, visitors will think that staying on your Website is in their best interest. A good Web Design Agency with a Customer-centric Focus can help you achieve this for your Business Website.

Guess What Makes Customer Retention: Brand Reputation

As continued to the First Impressions, your Business Reputation is another extremely important factor in gaining a high rate of Customer Retention and increasing customers’ trust. Hope you know the value of these factors in your business.

To make these things uphold, we suggest you include having working links, adding a 404 Page for broken links and pages, and consistently refreshing and updating plugins, and most importantly, freshening content and pacing up page loading speed to validate your Brand Reputation online.

Guess What Make Your Website Marketing Effort Much Easier: SEO Strategy

Let’s get on to the next and another important factor in the essential list of Website Maintenance (possibly to fix the purpose of your Business Website), SEO Strategy. Paying extra attention to Website Maintenance has similar advantages to SEO (Search Engine Optimization). So, make Website Maintenance an opportunity to concentrate more on improving your Website’s SEO in terms of updating content to fixing broken site links.

When a Googlebot crawls your Website, it looks for these pieces of information. Google is evaluating the worth of your Website at this early stage of the analysis, which may have an impact on your future capacity to rank on the first page or not. A successful Search Engine Optimization Campaign can increase Website visitors and sales for your company. However, having a low rating will make it more difficult for people to find you online.


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    Guess What Makes Your Business & Website Safer: Website Security

    A Website Maintenance Strategy can shield your company from online dangers. The files on your Website are more secure when your Security Software is updated frequently, and your SSL certificate provider is renewed. These contain private client information, including credit card numbers, banking information, and sensitive information like passwords.

    Developers publish these Website updates to fix any vulnerabilities they may have discovered. Maintaining your site’s Security makes it more difficult for hackers to compromise your organization and makes it simpler for clients to trust you with their financial assets.

    How Much Does It Cost For Website Maintenance?

    That is not a direct answer, obviously. That is because Website Maintenance depends on the type of Website. Different Websites, based on their functionality and objectives, can vary. So, we can’t express here the real cost of Website Maintenance and just don’t intend to stuff with false information. However, we can list the additional Website Maintenance tasks and costs to keep your Website really smooth and safe.
    Domain Name Renewal
    You invested in a Domain Name when you built your Website. This serves as its address. For instance, Google’s Website address is You might pay for your Domain Name on a monthly or yearly basis. Even if a Domain Name is usually not very expensive, making the payments on time is crucial to prevent another party from purchasing your Domain Name.
    Secure Sockets Layer (SSL) Certification

    Additionally, you should make sure that your Website has an SSL Certificate, which contributes to its Security. Your Website may safely receive and transmit critical information thanks to an SSL Certificate.

    Websites with active SSL Certificates have HTTPS rather than HTTP in their URLs. Certain browsers also have a padlock icon next to the URL.

    A free SSL Certificate may occasionally be available, if you use a Hosting Website, but in most cases, you must pay for an SSL Certificate. Higher encryption rates are one advantage that SSL Certificates often have, and this is good for organizations.

    Web Hosting
    Another expense to think about for Website Maintenance is Hosting. Either you or a third-party Hosting Company can Host your Website.

    There are various options available to you when it comes to Website Hosting Companies.

    Basic Business Website Security Checklist

    Keep Software Updated
    • Regularly update your Website’s Content Management System (CMS), plugins, themes, and other software to the latest stable versions.
    • Remove or update outdated and unused software to minimize potential vulnerabilities.
    Strong Passwords
    • Enforce Strong Passwords for all user accounts, including administrators and contributors.
    • Encourage users to use unique, complex Passwords and enable two-factor authentication (2FA) for added Security.
    Secure Hosting
    • Choose a reputable Hosting Provider that prioritizes Security and provides robust infrastructure and server-side protections.
    • Ensure that your Hosting environment is regularly patched and updated.
    SSL/TLS Encryption
    • Implement SSL/TLS Encryption to secure data transmission between your Website and visitors. Obtain and install an SSL Certificate.
    • Enable HTTPS across your entire Website.
    Regular Backups
    • Perform Regular Backups of your Website’s files and databases.
    • Store Backups Securely in offsite locations or cloud storage.
    • Test Backup restoration procedures periodically.

    Website Maintenance Tasks That You Need to Perform

    You should create a strategy for each duty depending on how frequently each one has to be updated now that you are aware of what to watch out for while monitoring Website upkeep for your company.
    Website Maintenance Tasks – Weekly

    Google Analytics gives you access to data on how visitors find and interact with your Website. By enrolling into your Google Analytics Account to observe traffic, you may execute Weekly Website Maintenance Checks to understand your site’s performance and find areas for improvement.

    Better business decisions can be made using traffic-driven data, such as Bounce Rate and the number of site visits. These Analytics Tools also reveal the source of the traffic, including geographic region, keywords, purpose, and interest.

    Website Maintenance Tasks – Monthly

    Verify that your Website material is backed up, plugins are updated, and all your internet platforms are safe. Doing so will strengthen your Website’s defenses against hackers and prevent the loss of any important data.

    You should also use Google’s free Page Speed Insights tool to test the speed of your Website. This tool provides information about how well your site performs across a variety of browsers and devices. It will analyze your Website and produce recommendations for speeding up your Webpage.

    Of course, everything starts with good Website Development or choosing the best website development agency. Some agencies around Texas offer free website maintenance services along with their packages. At Texas Business Analytics, we do offer top-notch website development services with excellent website maintenance services. Get in touch with us.

    Wrapping Up:
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    Jack Owen

    Jack Owen is a search engine optimization specialist at Texas Business Analytics who specializes in the technical aspects of search engine strategies embraced to gain traffic and leads.

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