The exponential growth of Instagram is huge in both aspects of user counts as well as a marketing platform. With a massive user base of 2 billion active folks, IG (Instagram) became a cornerstone of the brand’s social presence. But on the other hand, it creates a dilemma for marketers and ends up with ‘how to get noticed on Instagram, how to get more followers on Instagram, hashtags to get noticed on Instagram.’ Over 25 million business profiles are active on the platform; yes, quite a competitive landscape, but the engagement rates for brands on Instagram blow all other social media platforms, even Facebook. So, presence is crucial to get notified on Instagram.
Still, how to make that presence effective? The active user counts on Instagram trigger other businesses (may your competitors) to engage the audience. So don’t sweat; we’ll help you know how to get more followers on Instagram with some ideas, tips, and hashtags to get noticed.
For a glance, we’ll help you with a quick update (before they update) on Instagram’s algorithm to get noticed.
Do you want more social media followers?
Is Instagram marketing a bane, burden, or potential boon? Definitely, yes (I mean potential boon). As a social media marketing agency, we go through diverse strategies to make a brand prominent in social media. In that row, the golden rule is obvious: the first step is Instagram presence. The larger your audience grows, the more opportunities you have to engage with users and create personalized experiences for them. Still, eventually how to get more followers on Instagram? This will answer other knotty questions, how to get more followers on Instagram and hashtags to get noticed on Instagram. Let’s find the way.
Screenshot from Texas Business Analytics
Before figuring out how to get more followers on Instagram, one of the essential steps is to keep your Instagram account fully updated. Since Instagram is known for its aesthetic picture and video sharing, keeping your account artistic at its core is crucial. Your Instagram bio is the first thing users or audiences witness on your account. So, think of your bio as the homepage. Without the proper bio, image captions, and username, there’s no way for users to know about your brand and obviously no foundation on the user’s perspective.
Try to add a link in your bio to campaigns, keywords, or hashtags on your IG account. This has led to the popularity of Instagram link landing pages that host relevant links to a few of the content mentioned on your brand’s feed, and the posts with ‘link in bio’ tags will help the audience directly to those links. But that’s not enough; adding a link to your homepage is fine, but why not provide a cohesive experience for users when moving from your bio to site? Though the organic distinction is so crucial, brands often choose the easy way out to get more Instagram followers, like paying for likes; follower sites are everywhere, but these shortcuts are never worth it. Since Instagram updates its algorithm to weed out paid, low-quality accounts, there’s no use in relying on that.
In the quest to get more followers on Instagram, posting content at random and haphazard times would be the worst mistake a brand makes. Brands that get noticed on Instagram are consistent posters; rather, they don’t spam their followers with many posts. At the same time, if you’re lucky and persistent to get users following you initially, it’s your responsibility not to make them forget about your existence in the first place. To overcome this, keep up with the regular posting schedule.
Screenshot from Texas Business Analytics
One post per day is the thumb rule to keep your posts consistent and without spamming. But reverting to the question, ‘how to get more followers on Instagram,’ posting consistently is not a whole story. You must focus and find the optimal time to get the most impressions and interactions. Since Instagram uses algorithmic timelines, finding the optimal time to post is still relevant. To find the best time to post on Instagram, you can check your Instagram Insights to know when most of your followers are online.
Screenshot from Texas Business Analytics
One of the fine and effective ways to get followers on Instagram is through hashtags. It played a crucial role in extending the growth of its brand on social media. As a marketer, if you want to build your community by earning more followers on Instagram, hashtags will serve your brand for that. Trying to get your content on the millions of posts by finding the relevant hashtags to get noticed on Instagram is not an easy task to do.
You must find the hashtags your target audience will most likely check. If you make a relevant connection, users will be more likely to follow your account. Moreover, understanding how your hashtags perform is just as critical to using them. So, don’t just blindly enter into the hashtag universe; understand what you’re tagging to get noticed on Instagram. Alternatively, you can choose the best social media marketing agency to make you play all around.
Step one, don’t leave your followers in the dark. It could be frustrating while looking at a picture without knowing what you’re looking at while surfing Instagram. So, include some engaging captions with your swag. Make your captions witty and short but still clearly explain what they are looking for. Because captions are one of the possible ways to show your brand personality. Besides, using CTA (call-to-action) is another strategic way to keep connected with followers. A great CTA is well enough to enhance your posts’ engagements by encouraging and inspiring followers to like and comment on your posts.
5.Spice Up with Video Content
Following consistent image posts and engaging CTA’s video content is tremendously important. A quick stat will empower; the engagement rate for videos is higher than for photos on Instagram. The fact is people don’t just can’t get enough quirky, appalling, and short-form videos. Make your videos compelling and, most importantly, short. Moreover, in addition to posting videos, add live videos to your arsenal. Instagram Live is the best way to show your brand authenticity. And you’ll get a prominent place on your followers’ IG feeds, and you have the chance to share your engagement who missed your live video.
To summarize, the answer to your question ‘how to get noticed on Instagram’ entirely depends on your account management and the steps you follow to keep your followers engaged. The tips mentioned above and tricks will help you to get noticed on Instagram. Still, optimizing the business Instagram account and finding the hashtags to get noticed on Instagram for small businesses could be frustrating. Hiring a digital marketing agency like TBA can free up your loads not only from Instagram but also helps to optimize and get noticed on all social media platforms with the cohesive internet marketing strategy at the first step.
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Lauren Haley is a content marketing specialist at Texas Business Analytics. Lauren is a content critic who helps businesses make sense of their online marketing.
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