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Top 7 eCommerce Homepage Best Practices to Boost User Experience

No matter how great your product is or how cheap your rates are, if the homepage doesn’t resonate with the visitors, brands will face tough time selling. Therefore, it’s important to pay attention to the user experience on your eCommerce website.  

The eCommerce industry has seen rapid growth these past few years. With the huge competition, it is a daunting task to get noticed. This blog talks about some of the eCommerce homepage best practices to boost your website’s user experience. 

1. Homepage: the first impression 

The homepage is the first interaction between your potential customer and your brand. It represents your company in a nutshell. It’s important to understand what kind of message you are projecting because the homepage will have a significant impact on conversions, as well as return visits. 

It’s crucial to keep in mind that the homepage should be designed with conversion rates in mind. On average, e-commerce websites see 30% of their traffic drop off after visiting the homepage. This is why it’s so important to include powerful calls to action on your homepage. 

2. Curate content to provide a visually appealing experience 

The visual web is growing. According to recent statistics, 75% of all internet users will have a social media profile by the end of this year. That’s almost 5 billion people. Businesses need to find ways to connect with this audience and create visually appealing content to make an impact. Most brands use social media and blogs to connect with their audience by creating visually appealing content plans. 

3. Don’t overload the homepage with too much information. 

The biggest mistake a website can do is to overload the homepage with too much information. The people who visit the site are looking for specific answers and if they don’t find them, they will leave. The homepage of your website is one of the most important pages you’ll ever create. It’s where people go when they are looking for you. The best way to design a home page with no more than three columns. 

4. Focus on your USP (Unique Selling Proposition) 

Your Unique Selling Proposition (USP) is what differentiates your business from others. All businesses have one or more USPs. It’s not easy for a business to come up with its USP, but it’s worth the effort. So try to develop your own USP and strengthen your core values. 

5. List down your benefits and features 

While selling a product online, you sell the solution to a specific need or want and solve a problem. Thus while making the list of products on your website, try to create a list of your benefits and features. They are the most important aspects of an eCommerce website. 

6. eCommerce Checkout 

A check out page is the most important page in the eCommerce site and needs special attention. There are multiple check out features available for a website. 

7. User experience – Responsive website. 

User experience is critical for online shoppers. If they don’t find your site easy to navigate, they may never come back. Your eCommerce homepage needs to hook them into your brand—and sell them on what you’re selling! 

Your homepage is the first thing users will see on your website, and it’s important to make a good first impression. With these eCommerce homepage best practices in mind, you can ensure that your user experience is consistent with your overall brand and helps attract new customers.  

If you want to learn more about how we can help with your e-commerce website, contact us.

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